Nest Commerce, the tech-powered performance marketing and creative agency, and Urban Outfitters, the leading global lifestyle brand, have announced a new strategic partnership focused on accelerating performance and scaling creator content across five key European markets.
The collaboration sees Nest Commerce take on the management of Urban Outfitters’ full-funnel Paid Social strategy and delivery across key platforms including Meta, TikTok, Snapchat, and Pinterest.
The activity will be focused on driving customer growth and revenue in five major European markets: the UK, Germany, Italy, Spain, and France.
A critical component of the partnership is the commitment to creator content at scale. Nest Commerce will be responsible for a dedicated content engine, working with creators to produce high quality videos, ensuring a constant supply of fresh, performance-driven creative assets across all channels.
The long-term agreement follows a highly successful initial partnership on TikTok, which proved the approach, scaling spend and driving growth.
Luke Jonas, chief growth officer of Nest Commerce, said: “Urban Outfitters is a global brand with a visionary approach to engaging audiences. We are delighted to be partnering with them to meet their ambitious international growth goals. Our strategy will close the loop between performance and creative production in this new era of paid social personalisation where creative volume and variety is the primary lever for success.”
Tom McEwan, head of performance marketing at Urban Outfitters, commented: “We were looking for a partner who could deliver on key performance metrics but also execute the high-volume, high-quality creator content necessary to win across channels like TikTok and Meta. The demonstrable results and efficiency gains we saw from the initial trial confirmed Nest Commerce’s capability to drive both scale and profitable growth in our key European markets.”
