Benefit Juice, the UK’s leading juice brand dedicated to supporting women’s health, will be available in the chilled aisle of over 470 Tesco stores across the UK from 19th May 2025.
This launch marks the introduction of an entirely new category for the supermarket, that has not previously had dedicated aisle space for functional women’s health drinks. This will make it easier than ever for women to access nutritional juices that are science-backed and offer a convenient and delicious way to support their wellbeing.
The range will include Benefit Menosupport®, Benefit Pregnancy, and Benefit Wellness juices which will be available in the chilled aisle of select Tesco stores, before rolling out to other retailers, including Waitrose, later this year.
Each juice in the range has been carefully formulated with 100% fruit and vegetable blends enriched with essential vitamins and minerals to support women at every life stage – from menstruation and pregnancy through to menopause and beyond.
The ‘Women’s Health’ range launching in Tesco includes:
Benefit Menosupport®: a refreshing blend of berries, sour cherry, beetroot, and apple, enriched with vitamins designed to support normal cognitive function and hormonal balance during perimenopause and menopause.
Benefit Wellness: a delicious mix of mango, passionfruit, and carrot, enriched with vitamins and minerals that help maintain normal hormone levels and support overall vitality.
Benefit Pregnancy: a nourishing blend of prune juice, apple, and ginger, enriched with iron, folic acid, zinc, and essential vitamins to support pregnancy wellness.
Gavin Cox, founder of Benefit Juice, said:
“Our Tesco launch is a game-changer, not just for Benefit Juice but for the women’s health category as a whole. Until now, there has been little dedicated space for women’s functional drinks in major grocery retail. We’re thrilled to be leading the way in bringing tailored nutrition solutions to more consumers, making it easier for women to integrate health-supporting products into their daily routines.”
As part of its commitment to holistic women’s health, Benefit Juice proudly partners with Bounty, CoppaFeel!, and the GenM Collective, supporting vital conversations around pregnancy, breast cancer awareness, and menopause.
Benefit Juice will be available in select Tesco stores from 19th May 2025:
RRP £4.30 per 750ml bottle
A six-pack of 330ml juices is also available online for £19.50 (£3.25 per bottle) plus delivery at www.thebenefitbrand.com
