British B-Corp certified lifestyle brand Nudea has unveiled Eco Luxe – the brand’s debut elevated lounge collection designed for all-summer-long wear, effortless travel dressing and moments of indulgent everyday comfort.
Rooted in Nudea’s philosophy of wearable wellness and conscious design, Eco Luxe introduces a more refined approach to modern lounge dressing; fluid silhouettes, understated sheen and silk-soft textures designed to move seamlessly between home, holiday and everyday life.
Crafted from a considered blend of 55% Cupro and 45% LENZINGTM ECOVEROTM viscose fibres, the collection drapes softly against the skin with a lightweight, silk-like hand feel whilst offering a lower-impact alternative to traditional luxury fabrics.
Rendered in a rich Cocoa colourway inspired by warm summer evenings and grounding natural tones, the collection balances comfort with quiet sophistication. Designed for slow mornings, elegant hosting, holiday evening dressing, travel and elevated off-duty dressing.
As consumers continue gravitating towards softer dressing, timeless versatility and wellness-led living, Eco Luxe reflects a growing desire for pieces that feel luxurious yet effortless; adaptable wardrobes that transcend trends, seasons and settings.
Proudly B-Corp certified, Nudea continues its commitment to consciously created essentials that prioritise longevity, comfort and thoughtful fabrication without compromising on aesthetic or wearability.
The Midi Shirt (RRP £120) – A relaxed midi-length shirt designed with fluid tailoring and an effortless drape. Crafted to be worn layered, loose or styled beyond the home for elevated everyday dressing.
The Drawstring Trouser (RRP £115) – A fluid wide-leg trouser with a relaxed silhouette and soft silk-like finish, designed for elegant movement and all-day comfort.
The Drawstring Boxer (RRP £80) – A lightweight relaxed boxer short crafted for ease and understated luxury, designed to pair effortlessly with the wider collection.
The Maxi Slip Dress (RRP £140) – A full-length slip silhouette cut to softly skim the body with an elegant drape and subtle sheen for refined summer dressing.
The Strappy Cami (RRP £65) – A delicate strappy cami with a fluid silhouette and barely-there softness, designed for layering, lounging and elevated everyday wear.
The Kimono Robe (RRP) £160 – A fluid tie-waist robe designed for effortless layering and relaxed sophistication, bringing a sense of quiet luxury to slow mornings and unwinding evenings alike.
All styles available in sizes: XS–XXL, in cocoa colourway only from: www.nudea.com and www.freepeople.com/uk/
The British B-Corp certified underwear and sleepwear brand is also expanding its bestselling sleep category for 2026 with the launch of two new fabrications: Seersucker Organic Cotton and Eco Luxe EcoVeroTM.
Originally recognised as an early pioneer of elevated organic cotton sleepwear designed to be worn from bed to beach, Nudea helped shape the shift towards sleepwear as part of the modern wardrobe – pieces designed not just for nighttime, but for slower living, travel and everyday ease.
As consumers continue gravitating towards softer dressing, wellness-led living and versatile pieces that balance comfort with style, the brand’s latest collections build on this growing demand for sleepwear that feels both considered and luxurious.
Designed for slow mornings, weekend rituals, summer escapes and everyday ease, the new collections introduce fresh texture, fluidity and fabric innovation while remaining rooted in Nudea’s signature focus on comfort, longevity and conscious design.
Seersucker, Organic Cotton
Crafted from breathable organic cotton in Nudea’s signature relaxed silhouettes, the collection offers lightweight textured sleepwear designed to move effortlessly between sleep, lounging and holiday dressing.
Nodding to the fabric’s historical “milk and sugar” origins, Seersucker’s minimalist neutral colourways combine a clean, modern aesthetic with ease and practicality. With the name itself derived from the Persian phrase “shir o shekar”, meaning “milk and sugar”, referencing the fabric’s alternating smooth and puckered texture.
Designed with versatility in mind, the collection reflects Nudea’s continued focus on creating thoughtful wardrobe foundations that move naturally through everyday life.
Eco Luxe, EcoVeroTM
Designed for a more elevated and indulgent approach to downtime dressing, Eco Luxe blends fluid silhouettes with a silk-like hand feel and understated sheen. Crafted from a considered mix of 55% Cupro and 45% LENZINGTM ECOVEROTM viscose fibres, the collection drapes softly against the skin while offering a lower-impact alternative to traditional luxury fabrics.
Balancing relaxed comfort with refined simplicity, the collection is designed to move effortlessly through moments at home, travel and elegant evening wear, embodying Nudea’s modern approach to conscious luxury.
The launch arrives as consumers continue embracing softer dressing, slower living and versatile wardrobe pieces that balance comfort, wellbeing and longevity.
The expansion also marks another step forward in Nudea’s wider sustainability journey, a core part of the brand since launch. Detailed within its recently released 2026 Sustainability Report, Nudea continues to prioritise lower-impact materials, circularity and responsible production across both underwear and sleepwear.
- Commitment to transitioning towards 100% natural or recycled fabrics across all products by 2026
- Organic cotton accounting for 58% of total 2025 production
- 100% customer-facing packaging now produced using recycled or natural materials
- Expansion of Nudea’s recycling programme to include sleepwear and underwear alongside bras
- Continued focus on product longevity and garment aftercare through initiatives including washbag distribution and fit education tools
- Updated supplier policies and supply chain reporting following B Corp recertification in 2025
Nudea achieved B Corp recertification in 2025 with an increased B Impact Score of 117.6, significantly above the qualifying benchmark of 80 and up from its original 2022 certification score of 103.
Priya Downes, Founder of Nudea, comments: “We’re incredibly proud of how Nudea’s sleep category has evolved. We were one of the early brands to champion elevated organic cotton sleepwear, long
before the category became such a focus within fashion and lifestyle. Seeing the response from our community has been hugely rewarding and has given us the confidence to continue innovating. Expanding into Seersucker and Eco Luxe felt like a very natural progression for us. Introducing new textures and more luxurious and premium fabrications while staying true to the comfort, versatility and thoughtful design that sits at the heart of Nudea.”
Founded in 2019, Nudea was built around the philosophy of creating thoughtfully designed foundations using natural and recycled materials, combining comfort, fit innovation and responsible production. The brand continues to invest in lower-impact materials, circularity initiatives and transparent sustainability reporting as part of its long-term commitment to more responsible fashion.
