Oral health brand, Ordo, partners with US retailers Target, Walmart and more

Manchester-based Ordo, an innovative oral healthcare brand, has officially launched in the US, securing partnerships with an impressive lineup of leading retailers, supporting both in-store and online sales.

Following a successful UK inception in 2017, Ordo has now expanded to the US, securing retail listings with Target, CVS, Walmart, Urban Outfitters, and Anthropologie. The direct-to-consumer start-up has grown exponentially over the last eight years, showing the brand’s innovative and unique offering in a monopolised market.

In addition to the impressive retail listings, Ordo will also be available on Amazon US from the 11th of April. To celebrate these achievements, Ordo is hosting its first-ever US event in New York on April 18th, celebrating the Ordo x Squishmallows collection, which was created to support children’s dental health.

The challenger brand specialises in electrical toothbrushes for adults and children, water flossers, interdental brushes, mouthwash, toothpaste, and accessories, all for an affordable price.

Ordo has a clear goal: to become a household name in oral care, focusing on making electrical

dental care accessible to the wider market. This international expansion is another step towards achieving that goal, after finding success previously in Australia, New Zealand, Canada, UAE, South Africa, India, many European countries, and of course, the UK.

Commenting on this impressive milestone, CEO and founder Barty Walsh said: “Taking Ordo to the U.S. is a huge milestone for us as a UK-established business. From day one, our mission has been simple: make high-quality, affordable oral care accessible to everyone. Expanding into the U.S. takes us one step closer to that goal, but our growth here in the UK is just as important,  all driven by innovation and a commitment to making oral care better and easier for everyone. And we’re just getting started.

“It’s an exciting time for Ordo as we continue to grow both in the UK and internationally. Launching in Walmart, Target and CVS is a massive step forward, helping us bring our high-performance oral care products to even more people. We’re on a mission to shake up the oral care industry and make it easier for everyone to look after their smiles, whether that’s here at home or around the world.”

In the UK, Ordo products can be found at Sainsburys, Tesco, Argos, Waitrose, Boots, Morrisons and many more.