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Home Retail News Products

ŌURA expands UK presence with Currys launch

by Fiona Briggs
March 14, 2025
in Products
Reading Time: 2 mins read
Finnish health tech company ŌURA announces its partnership with Currys, the UK’s leading consumer electronics retailer. From Saturday March 15th, Oura Ring 4 will be available in over 145 Currys stores and is already available to order online at currys.co.uk.
This partnership reflects ŌURA’s rapid international growth and increasing demand for Oura Ring 4 – the leading holistic smart ring.
Key details:
  • Available in over 145 store locations across the UK
  • Oura Ring 4 stocked in all twelve sizes (4-15) and in six colours
    • Brushed Silver, Gold, Rose Gold, Silver, Stealth, and Black
  • Prices start at £349 (RRP)
Benefits for Currys’ customers:
  • In-store sizing: Shoppers can size themselves in person for the perfect fit prior to purchasing
  • Quick click and collect: Order online and safely collect in-store within an hour of placing the order, free of charge (subject to availability)
  • Free delivery: All Oura Rings qualify for free delivery (orders over £40)
  • Online sizing kits: Customers can order a sizing kit online, with the cost offset against a purchase
  • Flexible payment options: Available via Currys’ flexpay service
  • Dedicated in-store experience: ŌURA’s interactive retail presence and Currys’ expert tech specialists will bring the brand and product to life and educate customers on the features of Oura Ring and the value of Oura Membership.
George Abbott, head of international retail, ŌURA, comments: “We know how important it is for customers to physically see and try on our rings, so offering this experience in more stores across the country is key. Currys is not only one of the largest tech retailers – it’s also one of the most trusted. This partnership offers over 145 new sites where our customers and Members can get trusted advice and education on Oura Ring, Oura Membership and all its features. This partnership proves our continued commitment to growing our UK presence.”

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  1. St. Ewe Free Range Eggs expands retail presence with Tesco family pack launch and Co-op listing
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Tags: ŌURA
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