Local London businesses are set to gain further access to advertising opportunities across London’s Underground network, after Outdo secured a new contract to operate poster advertising outside of Transport for London Underground station sites.
The new agreement expands Outdo’s London portfolio, and will give local businesses at thirty locations in zones 3 to 9, access to high-footfall locations on the transport network. Outdo is aiming to make these sites more accessible to SMEs, local businesses and regional advertisers looking to reach audiences in the communities they serve.
These sites will enable businesses to target customers close to where they operate, helping them build awareness, drive footfall and connect with local communities through high-impact out-of-home advertising.
The contract follows a series of recent local authority wins for Outdo across the UK, including lamppost banner, boundary sign and roundabout advertising networks. It marks a further step in the company’s growth and its ambition to broaden access to outdoor advertising for businesses of all sizes.
Mike Brennan, CEO of Outdo, said: “Securing this partnership with Transport for London is a significant milestone for Outdo and reflects the progress we have made in building the UK’s fastest-growing independent outdoor media business.
“The London Underground is one of the world’s most recognised transport networks, and we’re proud that TfL has entrusted us to help maximise the value of this portfolio. Together, we have an opportunity to broaden access to one of the UK’s most iconic advertising estates, supporting businesses of all sizes while continuing to grow the commercial potential of the network.”
