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Home Retail News Products

PACK’D launches organic cauliflower into Sainsbury’s

by Fiona Briggs
January 16, 2024
in Products
Reading Time: 2 mins read

With Veganuary and all things healthy eating high on the agenda, PACK’D, the range of frozen fruits, vegetables, and smoothie kits, is launching the delicious (and super healthy) Cauliflower Rice to Sainsbury’s stores across the UK.

This washed, riced, and ready to use, organic cauliflower is a wonderful alternative to rice, perfect for those reducing carbohydrate intake, and tastes incredible in a whole host of dishes. At a time when we are all focussed on eating and living well, PACK’D Organic Cauliflower Rice really delivers; high in fibre, frozen at its freshest, vegan friendly, and preservative-free, it is a convenient way to boost daily nutrition for all the family. RRP: £2.85 for 450g.

Speaking of the Sainsbury’s launch, Alex Stewart, founder of PACK’D, said: “We are thrilled that our Cauliflower Rice will now be available to Sainsbury’s shoppers around the country. The versatility of this product, high nutritional value, and convenience given that it is frozen, makes it perfect for everyone, whether cooking a speedy meal after a busy day at work, or rustling up something for the entire family. We are excited to see the tasty meals Sainsbury’s shoppers rustle up!”

Founded in 2013, PACK’D have created a much-loved range of frozen smoothies, fruits, and vegetables. Having weathered many a storm (not least of all COVID and the current cost of living crisis), consumers know that PACK’D offer products that are a reliable and easy way to support healthy living, while minimising food waste, and of course tasting great. The business is on track to turnover more than £3.8m this year, having seen significant growth in online retail and their own direct to consumer channels through increased range and more shoppers seeking what PACK’D has to offer.

These figures reaffirm PACK’D  as a key player in the frozen category.

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