PayPal, a global leader in digital payments, today announced that PayPal Ads is launching in the United Kingdom. The innovative ad solution, built with privacy in mind, leverages PayPal’s scale and insights to deliver more value for consumers, brands and merchants at every step of the shopping journey.
Commerce is undergoing a seismic shift. Consumers are looking for simplified and personalised shopping experiences that can be provided instantly, everywhere[1]. With PayPal Ads, personalised ads can be shown to interested customers based on their past purchases – enhancing the likelihood of sales and helping to improve the shopping experience. This is backed up by recent reports which show[2] that brands must capitalise on the new ways that consumers are finding their products or services to grow their businesses.
The new PayPal Ads solution will be launched in phases, with customers beginning to see ads from July 2025. It builds on the company’s long-standing relationships with millions of consumers and merchants, covering nearly a quarter of all e-commerce transactions globally[3].
PayPal Ads will deliver insights, based on scaled shopping intent and transaction data for relevant users, that will allow brands to create dynamic ad messaging and full funnel campaigns that drive business growth. Brands will then be able to measure the return on investment and impact to market share. The solution enables interested PayPal users to discover relevant brands and products that enhance their shopping experience, while also helping merchants grow their business.
“Commerce and advertising are deeply connected, and we believe that the advertising solution we are building at PayPal will become a must-use marketing and revenue channel for merchants big and small,” said Mark Grether, SVP & GM, PayPal Ads, emphasising the integral role commerce media plays in enhancing brand visibility and engagement.
“PayPal, already a smart payment solution for over 430 million users globally, is now revolutionising commerce to become a smarter way to buy. In a world where shopping is agentic, invisible, and everywhere, brands need a partner that can help them reach these empowered shoppers. PayPal – and its wealth of consumer knowledge – will help brands and merchants not only respond to demand, but also thrive in this new commerce ecosystem.”
PayPal invites merchants and brands to explore this new opportunity to help amplify their reach and connect more meaningfully with customers through innovative advertising strategies.
