Pringles, the number one large sharing crisps brand in the UK and Burger King, the iconic flame grilled burger brand, are teaming up for an epic collaboration to launch two new limited-edition flavours in the UK.
New non-HFSS Pringles x Burger King Bacon Double Cheese XL Flavour and Pringles x Burger King Chicken Royale Flavour bring the taste of two fan favourite burgers to the snack aisle.
Available from April until the end of September (subject to availability), the timing couldn’t be better. As people gather for summer occasions, outdoor events and major sports moments, these limited-edition tubes are perfectly positioned to capitalise on the season’s sharing occasions.
On flavour, the range stays true to what shoppers love about the originals:
Pringles x Burger King Chicken Royale Flavour delivers a burst of juicy fried chicken, layered with fresh mayo and lettuce, a touch of salt and vinegar, and finished with the subtly sweet flavour of Burger King’s iconic buns.
Pringles x Burger King Bacon Double Cheese XL Flavour puts juicy flame-grilled beef at the forefront, with subtle hints of bacon, followed by delicious notes of creamy melted cheese and a touch of sweetness inspired by the bun.
Designed with the convenience channel in mind, the range launches with a £2 PMP* available through Booker, Bestway and leading buying groups, as well as One Stop, SPAR and Nisa. Straight packs will also be available and will roll out across all major supermarkets including Asda, Sainsbury’s, Morrisons, Co-op, Iceland and Tesco, ensuring full channel reach.
And the fun doesn’t stop there. Shoppers can also use their Pringles x Burger King collab tubes to redeem an exclusive buy-one-get-one-free offer in restaurants. For any customers who buy a Chicken Royale or Bacon Double Cheese XL at participating Burger King® UK restaurants, they’ll get another one for free to share with a friend using a unique voucher code. Shoppers can simply scan the QR code on pack, enter their email and the last four digits of the pack barcode to receive their unique voucher**.
Evie Pickering, assistant brand activation manager at Pringles, said: “This exciting collaboration represents a true meeting of two iconic brands, both famous for bold flavours and an uncompromising commitment to delivering what consumers love. Working closely with the Burger King crew, our food development team has taken the unmistakable taste of two of the best-loved menu items and translated them into limited edition, non-HFSS Pringles, perfect for sharing!
“For retailers, it’s a partnership with real pulling power. Burger King brings instant recognition and a broad, loyal fanbase which creates immediate cut through at shelf. And when you layer in engaging in store support and a compelling on-pack promotion, it gives shoppers yet another reason to add to basket. With straight packs and £2.00 PMPs across channels, we’ve made it easy to stock and sell. We’re confident this collaboration available right through the summer will help our retail customers win big and score more sales than ever before.”
Suzi Hoy, head of brand and communications at Burger King UK, said: “We’ve really enjoyed partnering with Pringles to bring the flavour profile of our most-loved burgers straight to supermarket shelves and can’t wait to see the nations’ reaction. The collaboration offers fans an exciting new way to experience Burger King, with each crisp crafted to deliver a flavour journey that is unmistakably similar to the iconic Bacon Double Cheese XL and Chicken Royale.”
