ProCook, the UK’s leading direct-to-consumer specialist kitchenware brand, has successfully recertified as a B Corporation (B Corp), achieving a B Impact Score of 93.1, an increase of 13.1 points since its initial certification in 2022.B Corp certification recognises companies that meet high standards of social and environmental performance, transparency and accountability. ProCook’s latest score places the retailer ahead of all benchmarks for companies of a similar size, sector and geography.
Improvements were delivered across several areas, including environmental management and governance. ProCook strengthened its environmental systems through full carbon footprint measurement, lifecycle assessments and the transition to 100% renewable energy across its operations. The business also enhanced formal screening of suppliers’ social and environmental practices beyond regulatory compliance and strengthened governance by embedding wider stakeholder considerations into board-level decision-making.
With more than 700 employees ProCook is among a relatively small group of larger UK companies in the UK to hold B Corp status, underlining the rigour required to meet the certification’s evolving standards at scale.
As sustainability becomes an expected part of modern retail ProCook continues to demonstrate that responsibility and value can be delivered together without compromising on quality.
ESG director Sarah Wheatley said: “Recertifying as a B Corp and achieving a score of 93.1 is something we’re really proud of. It reflects the progress our teams have made over the past three years to strengthen governance, improve environmental systems and raise standards across our supply chain, embedding responsible decision-making into how ProCook operates day to day.”
B Corp Recertification Highlights
- B Impact Score (Dec 2025): 93.1
- Increase since initial certification: +13.1 points (from 80 in 2022)
- Benchmarks: Scoring above all benchmarks for country, sector and company size
- Environment: Continued improvement, including full carbon footprinting, lifecycle assessments and transition to 100% renewable energy
- Supply chain: Enhanced formal screening of suppliers’ social and environmental practices
- Scale: One of a small number of UK B Corps with more than 700 employees
