Retail Times — UK Retail News
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
    • Weekly News Digest
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
    • Weekly News Digest
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Data

Roast potatoes “most important” part of Christmas dinner according to public – Savanta

by Fiona Briggs
December 16, 2024
in Data
Reading Time: 2 mins read

The UK public says that roast potatoes are the “most important” part of a traditional Christmas dinner, according to new research from Savanta.

The most essential items (net important %) are:

  1. Roast potatoes (87%)
  2. Gravy (83%)
  3. Stuffing (73%)
  4. Turkey (67%)
  5. Pigs in blankets (66%)

Comparatively, only half (50%) of the public say that mashed potatoes are an important part of Christmas dinner. There is a significant north/south divide over the role of mashed potatoes, with 60% of northerners considering them a key part of the meal versus just one third (34%) of southerners.

UK adults are most likely to say that the least important parts of a Christmas dinner are bread sauce (48% net unimportant), gammon or ham (27%) and cauliflower cheese (25%).

Savanta’s findings suggest that younger people are much less likely (77%) than over 55’s (94%) to say that roast potatoes are a key staple of Christmas dinner. However, 18-34 year olds are more likely (71%) than older people (59%) to say that Yorkshire puddings are essential. One third (33%) of 18-34 year olds say a vegetarian or plant-based meat alternative is ‘essential’, compared to just 12% of over 55’s.

Turkey (55%) continues to be far and away the most popular ‘main meat’ of a Christmas dinner for the UK public, ahead of chicken (13%) and beef (9%). Lamb (6%) is as likely to be considered a key part of the Christmas meal as a vegetarian alternative (6%), followed by pork (3%) and duck (2%).

Chris Hopkins, research director at Savanta, says: “The British public has spoken. Roast potatoes are seen as the essential Christmas dinner item, beating out gravy, stuffing and even turkey. Poor old mashed potatoes are very much seen as long-distance second choice.”

“Among the revelry, UK adults’ view of their Christmas dinner tells us something interesting about UK society. There is a huge north/south divide over whether you should have mashed potatoes or not. While younger people are much more likely to want Yorkshire puddings and vegetarian alternatives than their grandparents, while some old staples like bread sauce are no longer seen as essential.”

Share This Article

Similar News Articles:

  1. One in six Brits say they would rather have a curry than a Christmas dinner, Instaprint reports Latest research by instantprint reveals Brits’ strange Christmas dinner choices, their cost-saving hacks this season and what their festive food favourites...
  2. “It’s dinner time!”: Gousto invites families to tuck into its new Bluey’s Family Dinner range Get the kids around the table for a family mealtime for real life as Gousto has just launched its new...
Tags: Savanta

🗞️ Trending Retail News

  • Burger King® UK

    Burger King® UK launches limited-time menu inspired by Star Wars: The Mandalorian and Grogu

    81 shares
    Share 32 Tweet 20
  • Costa Coffee launches eight new drinks in flavour-packed Summer menu

    22 shares
    Share 9 Tweet 6
  • LEON unveils spring reset menu

    18 shares
    Share 7 Tweet 5
  • Ocado partners with Diddly Squat Farm delivering British farm shop produce to customers’ doors

    5 shares
    Share 2 Tweet 1
  • B&M to open at Thistles Stirling

    2 shares
    Share 1 Tweet 1
  • Crime and Policing Bill gains Royal Assent: Co-op welcomes landmark bill

    1 shares
    Share 0 Tweet 0

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
Retail Times — UK Retail News

Retail Times – Categories

  • Awards
  • Comment
  • Data
  • Events
  • Fairtrade
  • Featured Article
  • In My Opinion
  • Logistics
  • Manufacturer
  • Packaging
  • People
  • Products
  • Reports
  • Research
  • Retail News
  • Retailer News
  • Services
  • Sustainability
  • Technology
  • Weekly News Digest
  • Wholesaler
  • Why It Works

© Copyright Retail Times. All rights reserved.

Retail Times – Pages

  • Home Page
  • Contact us
  • Editorial
  • Advertising
  • Copyright
  • Privacy & Cookie Policy
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy