Rowse Honey is reassuring shoppers that its honey has always been, and will remain, 100% pure and natural, just as it has been since the brand was founded in 1938. With nothing added, nothing artificial and nothing taken away, every jar of Rowse honey is fully traceable back to the beekeeper and carefully cared for at every step of the journey from hive to home.
Marine Bourbon, Head of Marketing for Natural Sweetness at Valeo Foods UK, said: “We know that people care deeply about what they eat, and they want to feel confident about the food they bring into their homes. That’s why Rowse has always kept things simple. All our honey is 100% pure and natural. Nothing is added, and nothing is taken away before it reaches consumers, in fact, all we add is the jar or bottle. That commitment has been at the heart of Rowse for nearly 90 years, and it hasn’t changed.”
At a time when consumers are increasingly exposed to confusing and often inaccurate information about honey in the UK, Rowse is reinforcing what truly sets it apart: decades of expertise and rigorous care behind every jar. Each batch of Rowse honey is carefully selected, rigorously tested at multiple points along the supply chain and fully traceable to the beekeeper. From sourcing to packing, Rowse’s expert teams also taste every batch to ensure it delivers the genuine, delicious honey that consumers know and trust.
Marine added: “Our responsibility doesn’t stop at purity. From the hive to the home, care is at the heart of everything we do. Shoppers can be confident that when they choose Rowse, they are choosing honey that has been sourced with integrity, tested with care and handled by people who truly understand honey.”
Rowse Honey prides itself on authenticity by rigorously testing every batch to ensure it is pure, safe and true to nature. From sourcing to packing, the team provides expert tasting to make sure each jar delivers the genuine honey consumers love and trust on the shelves.
As The Honey That Cares, Rowse’s commitment extends beyond the product itself. For more than 15 years, the brand has supported bees and biodiversity through its Hives for Lives programme. This long-standing initiative helps protect pollinators by restoring habitats, training the next generation of beekeepers, supporting bee-health research, and helping communities in the UK and overseas build sustainable beekeeping livelihoods through trusted partnerships.
To further support transparency and trust, Rowse has also made it easier for consumers to understand how its honey is sourced and safeguarded, with clear information available on its website outlining the steps taken to protect quality and purity at every stage.
Founded in 1938, Rowse has been brightening breakfasts, baking days and cups of tea in British homes for generations. A natural sweetener straight from nature and far removed from the processed food chain, Rowse honey helps people feel positively nourished, one golden spoonful at a time.
The wide range of delicious golden honey in squeezy, jarred and speciality bottles from Rowse Honey can currently be found in all major national supermarkets across the UK. For more information on the full Rowse product range, please visit rowsehoney.co.uk/products.
