Rubies in the Rubble (www.rubiesintherubble.com) is working for a world with no unnecessary waste. Our global food system is woefully out of balance, 1/3 of all food is wasted and food waste accounts for 7% of global greenhouse gas emissions. So, Rubies in the Rubble asked themselves, how can we ‘Do Gooder’? The answer? Pack condiments full of delicious ingredients that would otherwise go to waste. Some say that’s a load of rubbish… Rubies take that as a condiment.
Summer ‘2026 sees Rubies in the Rubble launch three new hot sauces to sit alongside their ketchup, mayo and mustard, Hot Honey Sauce (RRP £4.20 per 250ml bottle), Habanero Hot Sauce and Jalapeno Hot Sauce (RRP £3.00 per 250ml bottle). Available from Ocado from 17th June 2026.
Hot Honey Sauce
Combining 100% pure honey with the bold heat of fermented red-hot pepper, this sweet and spicy sensation brings a fiery drizzle of sustainability to your plate. Level up your pizza, wraps and salads with this swicy delight.
Habanero and Jalapeno Hot Sauces
Bursting with the goodness of saved pear, carrots and fermented red-hot pepper, the range of hot sauces boast a sweet twist and a fiery finish of varying levels of heat for everyone to enjoy! Excellent slathered onto your roast dinner or drizzled onto your eggs for a fiery kick at breakfast.
Founder Jenny Costa says of the launch, “Rubies has you covered for classic table sauces, now we’re taking things up a gear with tangy, fiery hot sauces and sweet, spicy hot honey; each bottle rescues produce that was destined to be wasted and adds a flavour punch to elevate your everyday dishes.”
Rubies impact since 2012:
- 10.7 million fruit and veg saved from going to waste
- That’s the equivalent of 1.3m kgs of fruit and veg
- Avoiding 1m kgs of CO2 emissions
What is Food Surplus?
Surviving the journey from farm to fork is a complicated process with many hurdles along the way. Some produce is discarded before it even leaves the farm, some is rejected when it arrives at the supermarket or restaurant and some simply ends up in a household bin. Obstacles include rigorous aesthetic criteria for produce, over-forecasted demand and inefficiencies in storing and distributing.
Food waste has become a mainstream concern and shoppers are demanding change. Public figures like David Attenborough have inspired people to consume more consciously and shopping trends show a greater understanding of food waste and its impact on climate change. 85–90% of Gen Z and Millennials expect brands to take action on societal and environmental issues, and values influence trust and purchase decisions. There is demand for brands with a social mission, authenticity and transparency, Rubies in the Rubble do this by working with farmers to give a second life to their surplus and educating people on food waste, advocating for change.
Rubies in the Rubble see what most don’t: they find flavour in flaw, abundance in waste, beauty where it shouldn’t be. Rubies believe there is always a more sustainable way to create from what we have. In a throwaway society, Rubies embrace the imperfect, in a cycle of surplus, they create a second life. There are so many rubies to be found in the rubble, so let’s chase them, embrace them, and make the overlooked unmissable.
Rubies in the Rubble Highlights
- Fights food waste
- Vegan and vegetarian friendly
- Great Taste Award winning
- Certified B Corp
- 100% recycled and recyclable
- Nut free and gluten free
- Allergen free
Rubies in the Rubble Key Stockists
- Booths – Tomato Ketchup
- Co Op – Tomato Ketchup, Garlic Mayo
- Ocado – Tomato Ketchup, Garlic Mayo, Classic Mayo
- Tesco – Tomato Ketchup
