Scoop closed yesterday at Olympia National following three days of strong buyer engagement, thoughtful industry discussion and considered buying, as the SS’27 edition once again demonstrated the strength of its distinctive approach to fashion buying. Bringing together premium fashion, accessories and lifestyle collections from across the UK, Europe and beyond, the show welcomed leading department stores, independent retailers and international buyers, all taking time to write orders, discover new designers and reconnect with established collections.
Buyer attendance reflected the calibre and international appeal of the show, with retailers including Fenwick Stores, Liberty London, Galeries Lafayette, Printemps, Le Bon Marche, The Dressing Room, The Polizzi Collection Shop, Iris, Pamela Schiffer, Sisters, Blu, Cream, El Corte Ingles Spain, Cordelia James, V&A Museum, The National Gallery and Royal Opera House Covent Garden among those attending across the three-day event.
Buyers praised both the quality of the collections and the show’s carefully edited format, highlighting the opportunity to discover new designers while spending meaningful time with existing suppliers.
Olivia Kisz, womenswear buyer at Liberty London, said: “Scoop is always a fantastic show for discovery and the team are incredibly attentive, creating a buying environment where you can really take your time. This season, there’s been a strong mix of head-to-toe collections across both soft dressing and ready-to-wear, alongside a noticeable increase in younger designers, which has been particularly exciting for us. It’s a show that continues to evolve while remaining true to what makes it so valuable for buyers.”
Lisa Hemstock, owner at Sister in Sheffield, said: “There’s been a great variety of collections across the show, with strong entry price points spanning accessories, fragrance and footwear, creating a really well-rounded offer for independent retailers. One of the designers we discovered at Scoop last year has gone on to perform exceptionally well for us, particularly with its linen collections, so it’s always a show where we’re excited to find something new. Beyond the buying, Scoop is also a fantastic opportunity to catch up with fellow retailers, agents and suppliers. It has a genuinely social atmosphere that makes the whole experience both enjoyable and commercially valuable.”
Designers also reported a successful edition, welcoming returning retail partners alongside new buyers, while highlighting the commercial value of Scoop’s focused edit and the calibre of retailers attending the show.
Nichola Morgan, sales manager at Devotion Twins Greece, said: “We’ve had a fantastic show. It was great to welcome both existing customers and new independents to the stand, and the response to the latest Devotion Twins collection has been incredibly positive. Over the past year and a half we’ve refined the collection, introducing more elevated ready-to-wear alongside the resortwear we’re known for. Buyers have really responded to that evolution. Scoop is the perfect platform for us because it attracts exactly the right audience. It’s an elevated show and an elevated match for the collection, giving us the opportunity to present the work we’ve done to buyers who genuinely appreciate quality and design. We’ve also had the chance to reconnect with customers we haven’t seen for some time, which is one of the real benefits of exhibiting at a show like Scoop.”
Diana Gressier, director at BL-NK & Conditions Apply, said: “It’s been a really positive show for us. We’ve had a busy couple of days, catching up with long-standing customers while also welcoming new buyers to the stand. What really sets Scoop apart is how carefully edited the show is. We exhibit at a number of international trade shows, but Scoop feels different because every collection has been thoughtfully selected. Rather than walking through endless aisles, buyers can focus on a curated edit that genuinely complement one another. That creates a much stronger experience for both exhibitors and retailers. There’s also a real sense that the team cares about the exhibitors. The atmosphere is welcoming, the show feels intimate and well managed, and you always feel supported throughout the event. In today’s market, that makes a genuine difference.”
A standout feature of this season’s programme was Behind The Curtain, Karen Radley’s exclusive conversation with the womenswear buying team from Galeries Lafayette. Offering buyers and exhibitors a rare opportunity to hear directly from one of Europe’s most influential department stores, Fanny Courtade, Womenswear Buying Manager, alongside Ready-to-Wear Buyers Alice Sordello and Julia Bonnebat, shared insight into the realities of modern buying, discussing everything from identifying emerging designers and balancing creativity with commercial performance to understanding evolving customer expectations. The session reinforced Scoop’s commitment to pairing exceptional buying opportunities with valuable retail insight.
Fanny Courtade, womenswear buying manager at Galeries Lafayette, said: “Today’s customer is looking for both creativity and commerciality. They’re drawn to collections with a strong story and a clear identity, but they also expect quality, the right price point and products that will last. Our role is to continually bring newness into our stores, giving customers a reason to come back each season and discover something different.”
Alice Sordello, ready-to-wear buyer at Galeries Lafayette, added: “Trade shows remain an essential part of the buying process because nothing replaces seeing a collection in person, touching the fabrics and understanding the quality. Scoop brings together a really strong mix of designers across different price points and categories, making it an excellent place to discover new collections and identify opportunities for our customers.”
Anna Berkeley’s daily Style Spotlights continued to attract buyers throughout the show, with the respected fashion stylist, former Selfridges buyer and Financial Times Fashion columnist sharing her edit of the standout collections shaping SS’27. From highlighting standout commercial collections to Tuesday’s dedicated celebration of Italian design, the sessions helped buyers identify emerging designers, key trends and versatile collections for the season ahead.
Scoop’s landmark partnership with the Italian Trade Agency remained a defining feature of the SS’27 edition, celebrating the show’s largest-ever collective of Italian designers through a programme of buyer events, networking opportunities and the dedicated Style Spotlight: Discover Italian Design.
Reflecting on the close of the show, Karen Radley, founder and managing director of Scoop, said: “What has stood out most this season is the time buyers have spent with the collections. They’ve taken time to explore collections, ask questions, write orders and discover designers they may not otherwise have found. That thoughtful approach has always been at the heart of Scoop, and it’s incredibly rewarding to see it reflected across the show floor.”
As the doors close on the SS’27 edition, Scoop once again demonstrated the enduring value of thoughtful curation. By bringing together exceptional international collections, influential retailers and a programme of insightful industry content, the show continues to offer one of fashion’s most distinctive buying experiences.
