SKIMS is pleased to announce the appointment of Robin Gendron as President of Europe, Middle East, and Africa (EMEA). This strategic appointment will accelerate SKIMS’ global expansion by advancing commercial strategies and strengthening operational capabilities.
Gendron joins SKIMS from Michael Kors, where he most recently served as president of the EMEA region. Over his 15-year tenure with the brand, he held leadership roles in wholesale, merchandising, retail, and operations, cultivating deep expertise in global brand expansion and regional market strategies.
With extensive experience navigating complex markets and driving performance across channels, Gendron is well-positioned to lead SKIMS’ ambitious expansion in EMEA. Key initiatives include the highly-anticipated opening of SKIMS’ first standalone store in London, as well as Dubai–both of which are significant milestones in the brand’s growing retail footprint. By the end of the year, SKIMS will be distributed through an expanding network of multi-brand vendors across the region, including Switzerland, Turkey, and Scotland within the next few months. The introduction of retail into the market comes with high expectations for rapid scaling, coinciding with a strong commitment to SKIMS’ multi-brand strategy. The broader growth plan also includes the launch of SKIMS’ first regional warehouse and the ongoing localization efforts for SKIMS.com, underscoring the brand’s operational readiness as the brand expands both physically and digitally.
“Robin brings extensive international experience and strategic insight that align perfectly with SKIMS’ ambitions in EMEA,” said Jens Grede, co-founder and chief executive officer of SKIMS. “His leadership will be instrumental in navigating complex markets and driving expansion across all channels. We look forward to the significant impact he will make as we enter the next phase of our global growth.”
“It is an honour to join SKIMS at this pivotal stage of its global development,” said Gendron, president of Europe, Middle East, and Africa. “I am excited to contribute to the brand’s mission of innovation and inclusivity, and lead efforts to expand SKIMS’ presence across diverse EMEA markets. Together, we will deliver products and experiences that resonate with customers and drive meaningful growth.”
This newly created role underscores SKIMS’ commitment to building a world-class leadership team as it expands its presence in international markets. By engaging with diverse consumers across EMEA and delivering innovative, inclusive products that resonate globally, SKIMS is solidifying its position as a leader in the global fashion and lifestyle industry.
