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Home Retail News Products

So Divine launches sleek new website to enhance customer experience

by Fiona Briggs
July 31, 2025
in Products
Reading Time: 2 mins read

So DivineSo Divine, the UK’s leading provider of sexual wellness products, is excited to announce the official launch of its redesigned website. The relaunch marks a significant milestone in the brand’s mission to make self-care, pleasure, and intimacy more accessible, inclusive, and empowering.

The new website features a modern, intuitive design with improved navigation, faster performance, and mobile-first responsiveness to ensure a seamless shopping experience across all devices. Customers can now explore So Divine’s extensive product ranges, from vibrators and lubricants to wellness essentials, with greater ease. So Divine offers inclusive collections tailored to every body, experience level and need, from curious beginners to those navigating menopause, or seeking products designed specifically for men.

“Our new digital home is more than just a makeover, it’s a reflection of who we are today: confident, inclusive, and customer-focused,” said Melissa Quick, marketing danager at So Divine. “We’ve listened to our customers and created a space that feels welcoming, educational, and inspiring, because pleasure should be simple, safe, and beautifully designed.”

Key features of the new website include enhanced filtering options, making it easier than ever to find the perfect product. Visitors can also access in-depth educational content covering sexual wellness, intimacy, and safe product use, in addition to learning more about their sexperts. The discreet, streamlined checkout process offers multiple secure payment options for a smooth shopping experience. Additionally, the site unveils a refreshed brand identity, featuring bold visuals and empowering messaging that reflects So Divine’s commitment to confidence, inclusivity, and pleasure without stigma.

Visit the new website at www.sodivine.com

Not only are So Divine products available to purchase from their website but leading UK supermarkets Tesco, and Sainsbury’s, in addition to high street retailers Boots, Currys and Superdrug, and online retailers Debenhams, Sephora, Look Fantastic and Oxygen Boutique.

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  1. IKEA named best website for customer experience in 2025
  2. Cutler and Gross partners with Voyado to enhance omnichannel customer experience
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