Sony Europe B.V. has announced the appointment of a new head of Professional Displays and Solutions, Rik Willemse, as part of a new era for the business.
Rik was previously head of sales for Professional Displays and Solutions Europe and has a long 20-year history within the company in various marketing, sales, business development and regional management roles. He has the knowledge and experience to drive the division forward into a new era, and to connect customers with Sony’s best products and solutions.
Commenting on his new role, Willemse said: “Sony is one of the most recognisable brands in the world, and its professional displays offering is one of the best on the market. The AV industry is moving into a new era of change where manufacturers are not only providing products for customers, but also integrating with software and complementing hardware partners to create connected experiences for all. I’m excited to further cement our position as the preferred partner for solutions and partnerships, to help drive the continued growth of the business group and development of innovative solutions across our well-established markets including corporate, education and retail.
“Working in the Professional Displays and Solutions team, I’ve seen how dedicated everyone is. It is a huge privilege to head up a team of industry-leading experts with a history of success and a great deal of passion. With such a great team behind me, I’m sure there will be plenty more years of success ahead.”
The appointment comes as part of wider management changes within Sony Europe, including the introduction of a new Sony Europe president, Masashi Takiguchi. Damien Weissenburger, outgoing head of Professional Displays and Solutions, after 12 years in the role will head up Sony Europe’s Specialised B2B Business unit. On the changes he comments: “This is an exciting time for Professional Displays and Solutions, Willemse is perfectly placed to guide the team forward in its continued and growing success. Personally, I’m excited to lead Sony’s Life Science and Image Sensing Solutions businesses and continue its expansion with a highly knowledgeable and professional team.”
