Startle launches unique atmospheric monitoring tool to fine-tune the customer experience

Music tech brand Startle has launched the first-of-its-kind atmosphere monitoring tool to help multisite operators gain invaluable insight into their environment and curate the perfect customer experience. 

Within Startle’s enterprise-grade user platform, Studio, customers can now automatically monitor and compare locations’ busyness, energy, lighting, temperature and local weather on one easy-to-use digital dashboard. 

Discreet sensors record over 10,000 atmospheric metrics each day, giving a complete 360° view of all the elements that play a role in customer experience and trading behaviour. Real-time adjustments can be made based on this data before the atmosphere becomes out of sync with reality.  

The platform also uses machine learning to accurately predict future trends to help multisite operators plan for different scenarios, such as day of the week, time of day, a special event or the weather. 

Startle is a passionate tech company that uses the principles of behavioural science to help multi-site hospitality and retail businesses create their own unique brand experiences and replicate it across venues. It operates in the UK and the US, and counts Schuh, Coco Di Mama, Domino’s, Patisserie Valerie, BEAR Coffee and Greene King pubs among its customers. 

Whether operators are curious if a marketing campaign has worked or if the weather is impacting trading, this tool provides the data to help make accurate business decisions.   

The tool can fine-tune operations to make sure the business is never over or understaffed using average busyness metrics and predict how busyness levels are impacted by special occasions like sporting events.  

Temperature monitors help business owners ensure that their venue is never too warm or too cold, promoting more sustainable energy consumption. 

By intelligently monitoring atmosphere, venues can ensure their playlists and music volume is perfectly synced to busyness levels and mood without busy onsite teams needing to take control. 

The platform is interoperable with Startle digital signage, too. Operators can set automatic rules that change what’s on their in-store screens depending on atmospheric and environmental changes. 

Commenting on the launch of the tool, Adam Castleton, CEO of Startle said: “Our main goal is to give businesses valuable insight into all the factors that impact customer experience, and the tools to use this data to then automate changes to their music and tech, ensuring the atmosphere is always pitch-perfect. Whether you’re looking to monitor real-time factors or predict future patterns, this tool has it all to create the best-ever customer experience without distracting busy staff.”