Today, leading accessible health and beauty retailer, Superdrug, announces the launch of its new Level 3 equivalent Healthcare Ambassador Accreditation, designed to strengthen the expertise of store colleagues and helping them to deliver safe, informed advice on everyday health concerns.
The launch comes as new research among Superdrug customers shows growing demand for accessible healthcare support on the high street. Two-thirds (66%) believe health and beauty retailers play an increasingly important role in supporting everyday healthcare, with 65% saying they would value more in-store support and guidance for their health and wellbeing.
The move comes amid growing demand for more accessible everyday healthcare on the high street, as consumers increasingly seek convenient support closer to home.
As more people seek convenient help with minor conditions, many are turning to stores as an accessible first step. Three quarters (75%) of shoppers say store colleagues are a helpful first point of contact for minor health concerns.
Customers are seeking support across a broad range of needs:
- 59% ask for advice on over-the-counter treatments
- 56% seek help with minor illnesses and symptoms such as sore throats, coughs and headaches
- 45% look for guidance on vitamins and supplements
- 20% would also ask for advice on sleep or stress-related issues.
In response, Superdrug’s new Healthcare Ambassador Accreditation introduces a more structured and advanced level of learning for employees, equipping them with the knowledge and confidence to provide clear, accurate and responsible healthcare advice.
The eight-week programme is being introduced across 75 stores, giving colleagues in those locations enhanced training to build on the support already available in-store.
Simon Comins, Superdrug’s chief operating officer, commented: “People are increasingly looking for convenient, trusted support with everyday health concerns, and the high street has an important role to play.”
“This programme builds on the strong foundations already in place across our stores, giving colleagues even greater confidence to help customers with everyday health needs and ensuring they can offer clear, responsible advice at the right moment.”
“As demand for accessible healthcare support grows, it’s important that our teams are equipped to respond safely and confidently.”
The rollout of the accredited Healthcare Ambassador Accreditation will continue across the Superdrug store estate in the coming months.
