Heavy-duty materials and classic detailing come together in a workwear-inspired collection that’s rich in heritage, style, and function. This is Merchant Store by Superdry – a sturdy blend of hand-honed craftsmanship and classic shapes in a menswear collection that’s built to last.
Signature styles include the classic Peacoat, an intricately tailored, sartorial staple; Selvedge Denim jeans, rich in texture that only gets better with age; the Quilted Overshirt, cut from a premium light wool blend; the Merchant Shirt, a perfect base for those transitional layers; and the Baker Boy Cap, handcrafted in the UK and produced from bespoke Ribble Tweed. Hardwearing and hardworking, every stitch, seam, button, and label in this collection has been designed to stand the test of time.
Designed to outwork generations, every piece has its own unique aspect that’s been designed and constructed to remain sustainable throughout the years. Crafted from cutting edge fabrics, the Merchant Store Coat Collection has been fashioned of Compact Cotton Sateen with a heavy vintage wash – purpose- built for all conditions. Hand drawn branding meets premium metal trims to create the heritage detailing that holds up through work and wear.
Structured for a custom fit, the Peacoat and Chore Coat pack a punch. While the Peacoat bears all the hallmarks of its naval origins, intricately tailored to age and wear for years to come with sophistication, the Chore Coat is the ultimate companion for the colder English weather.
Designed with heritage workwear in mind, its 740gsm heavy weight wool fabrication and premium inner borg lining provide comfort and warmth when the temperatures drop, making it the essential go- anywhere, do-anything coat.
Layer with our classically inspired and ready-to-wear premium herringbone and quilted overshirts for perfect pairings. With its lightweight wool blend and diamond quilt lining, the Quilted Overshirt makes for a trusted companion in the most bracing temperatures. Equally resilient and ready to protect, the Herringbone Overshirt features chiselled lines and rugged durability in premium grade cotton that’s been washed back to achieve a vintage look with Corozo nut buttons. Cut from high count cotton twill, the Merchant Shirt is versatile, streamlined, and always ready: a perfect base for transitional layers and a surprising summer essential for those chillier evenings.
Made using 100% organic cotton selvedge denim and low impact vintage washing, Merchant Store Selvedge Denim was made to age. Boasting distinct metal work and rich textures, this is ultimate functionality and unmistakable quality in a single pair of jeans.
Ranging from £54.99 – £174.99, these carefully crafted pieces are quality and comfort perfected over decades. Worn by those who know. This is Merchant Store by Superdry for SS23.
