Tesco has announced the historic launch of the first black Christmas decoration range – in collaboration with a Dragons’ Den backed brand.
The exclusive collection, which launches in late October, includes decorations, cards and gift wrap that feature people with a variety of skin tones – from Father Christmas and the Nutcracker to delicately painted ballerinas.
The range offers intricately decorated products, with decorations starting from £3.75 and cards, wrapping and giftbags starting at just £1.00. And those looking for Christmas Eve gifting inspiration for the kids may like the cosy pyjama range, starting from £12.
Supplier brand March Muses is the ground-breaking UK company creating decorations, tree toppers, gift wrap, cards, and nightwear that feature black and brown characters.
The long-term partnership with Tesco is kicking off with these exclusive products landing in almost 300 Tesco stores ahead of Christmas and will continue into the New Year and Spring with lines including mugs, water bottles and ladies’ pyjamas.
The products bring representation to festive celebrations, with more exciting ranges to come for other seasonal moments. Tesco has already taken significant steps to ensure inclusion – from the launch of skin tone plasters to supporting seasonal campaigns for Ramadan and Eid.
Sophie Bailey-Humphries, Tesco buying manager, commented: “The Tesco and March Muses range of festive ornaments, cards and gift wrap are a beautiful way to celebrate people and families across the UK who are not always represented in more traditional Christmas lines. I am looking forward to seeing how our customers incorporate them into their celebrations this festive season.”
Natalie and Alison, March Muses founders, said: “We are thrilled to partner with Tesco, a brand that shares our values of inclusivity and diversity. Our products are designed to celebrate the beauty of all skin tones and cultures, and we believe that every individual deserves to see themselves represented in the products they buy. We are elated for the opportunity to bring our products to even more people through Tesco, and we hope that this partnership will inspire other retailers to embrace diversity in their offerings.”
