The Cheeky Panda, the leading sustainable personal care, baby, and beauty brand, is launching a new range of 9-pack toilet tissues. The 3-ply, 160 sheet range of The Cheeky Panda Sustainable Bamboo Toilet Tissue is available to the trade in Luxury Quilted (RSP £7.25), Natural Colour (RSP £7.75) and Silky Soft (RSP £6.75).
Made with fast-growing, 100% biodegradable, FSC certified bamboo, the new Cheeky Panda Sustainable Bamboo Toilet Tissue range offers an ideal bathroom solution for consumers looking to reduce their carbon footprint. The new range helps shoppers save around 0.475kg of carbon per 9 pack, and approximately 8.4g of plastic versus a toilet tissue made of traditional tree-based pulp!
The Cheeky Panda unveiled the launch at NOPEX (Natural & Organic Products Europe 2023) and is delighted to say that the Natural Colour Sustainable Bamboo Toilet Tissue was a finalist in the prestigious Best New Eco Living Product category.
Simon Weavers, Sales Director, The Cheeky Panda Ltd, says: “Our new range of 9-pack Sustainable Bamboo Toilet Tissue has reduced packaging – both in the pack and in the case – and by tightly winding the rolls, we have also reduced the amount of air between the sheets. This means consumers can be reassured that alongside the benefits of bamboo, we now have another product with a low carbon footprint.
“We want to support retailer margins, while being true to the sustainable mission with which The Cheeky Panda brand has become synonymous. As a result we have worked to reduce the RRP of the new range to encourage and grow purchase within the category.”
The range also supports the vital work of WWF through a donation for every pack sold. Louise Bittleston, Corporate and Community Fundraising Manager at WWF-UK, adds: “We are delighted to be partnering with The Cheeky Panda on their Bamboo Toilet Tissue. Our two brands are so beautifully aligned, and the work that The Cheeky Panda are doing to be as sustainable as possible is admirable and makes them a great fit for a partnership with us. Thank you to everyone who has been involved in this and to everyone who purchases the products; the money raised through the toilet tissue will help us in bringing our world back to life and creating a future where people and nature can thrive together.”
Interested retailers will be able to place orders for the new toilet tissue range via the wholesale channel from May 2023. To find your nearest wholesaler stockist, please get in touch with The Cheeky Panda team: tradesales@cheekypanda.com.
