The CRIMPiT Wrap is launching in Tesco – its first foray into food and grocery multiples.
The simple to use, high-quality CRIMPiT Wrap means shoppers can create quality hot or cold wraps at home, without losing fillings. It has enjoyed huge success since its launch, gaining a celebrity following, going viral on social channels and building a community of fans who share recipe ideas on an hourly basis.
The product will be sold in the Cookshop section of 200 Tesco stories across the UK, alongside cooking utensils and gadgets, costing £14.99. This launch will be supported by PR, TV advertising and social media as well as dedicated email marketing to CRIMPiT’s UK subscribers.
“We’re already stocked in leading retailers such as John Lewis, Robert Dyas, Lakeland and Oliver Bonas, but Tesco is our first high street grocery customer, which offers a wealth of cross-marketing opportunities with bread and filling brands,” says Mike Harper, CRIMPiT.
“Our community of fans is very engaged, we have products that work with a range of different bread types and with such personal and up to the minute input from our audience, we are continually expanding our offering and working with retailers and other brands to provide targeted and timely creations. The Tesco listing will provide even more opportunity for partnerships, fun food creations and company growth.”
CRIMPiT is rated Excellent on Trustpilot, with over 15,000 reviews, while there are over 100,000 members of the recipe-sharing Facebook community group.
The company supports Trussell Trust with monies from every sale and has raised over £45,000 so far.
