Britain’s toy shop, The Entertainer, has announced the launch of a new loyalty programme, The Entertainer Rewards, as part of its continued investment in customer engagement.
Launching on 27 August, members will receive a 10% discount on their first online order, plus 20% off in-store or 10% off online during their birthday month.
Customers who sign up will also receive early access to selected seasonal toy sales, Black Friday promotions and Christmas campaigns, plus exclusive member offers.
The programme forms part of The Entertainer’s wider strategy to strengthen customer relationships and provide greater value to its growing shopper base.
Malcolm Carter, digital & marketing director, The Entertainer said: “Our new The Entertainer Rewards programme is an important step in strengthening how we engage with our customers. By rewarding loyalty with meaningful benefits, exclusive offers and early access to key events, we’re creating even more reasons for customers to shop with us across both our stores and online.
“With further exciting enhancements planned for 2027, The Entertainer Rewards scheme marks just the first step in our ongoing investment in the business, and we’re sure customers are going to value being a part of the fun.”
The Entertainer Rewards programme launches on 27 August, with customers able to register at https://www.thetoyshop.com/join-the-entertainer-rewards or in stores nationwide. Any new member who joins in-store before 9th September can use their 10% welcome discount at the till on the day.
For more information visit: https://www.thetoyshop.com/join-the-entertainer-rewards
