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Home Retail News Retailer News

The Perfume Shop to open new and improved experiential store at Telford Shopping Centre

by Fiona Briggs
May 2, 2024
in Retailer News
Reading Time: 2 mins read

The Perfume Shop has had a scent-sational new addition as it opens the doors to another new and improved experiential store at Telford Shopping Centre, Telford on Friday 3rd May 2024.

Opening in just a few days, the iconic retailer, who this year celebrates its 32nd Birthday, will be continuing to offer the hottest perfume launches, celebrity fragrances and classic designer scents, alongside its passionate in-store team, offering expert advice.

The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase. Not only this, but from Friday 3rd May – Saturday 4th May, The Perfume Shop will also offer a free bottle of fragrance to the first 30 customers with any purchase over £60.

The Perfume Shop’s continuous expansions on new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.

Dawn, store manager at The Perfume Shop Telford Shopping Centre, Telford commented: “We cannot wait to welcome our lovely customers into the new and improved The Perfume Shop Telford. There is something for everyone, from fragrance consultations where our dedicated store staff will help select your perfect fragrance, to our personalised ribbon machines and complimentary gift wrapping, you are guaranteed to leave smiling every time. We cannot wait to guide you through our wide selection of perfumes and share the passion of The Perfume Shop Telford with our customers.”

One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for 30 years, serving those with a nose for great value.

The new store is located at The Perfume Shop, 141 New Street, Telford Shopping Centre, Telford TF3 4BP.

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