The Perfume Shop celebrated the addition of another new and improved experiential store in Colchester. The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
Not only this, but the new store also marked the occasion with a bottle giveaway to the first 30 people who spent £60 across Friday 27th October – Saturday 28th October. The bestsellers on the day of opening were YSL Myslf, Jean Paul Gaultier Divine and Boss Bottled Elixir.
The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing store to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with to control the ongoing environmental
impact of their operations. Where possible, existing materials and equipment are retained or reused.
The opening was overseen by Clare Brown, the store manager, who has worked for The Perfume Shop for over nine years.
Brown commented: “We were so thrilled to reveal another new store refit for The Perfume Shop Colchester. With some of our customers unsure of what to purchase ahead of the festive season, we had our dedicated and experienced Perfume People on hand for any questions on what fragrances and scents to purchase. We also offer so many fantastic services such as gift wrapping and personalised bottles. It was great for our loyal and new customers to experience this over the weekend.”
One of the UK’s largest specialty retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for 30 years, serving those with a nose for great value.
The new store is located at The Perfume Shop, 9 Trinity Square, Colchester, CO1 1JR.
