The Perfume Shop, the UK’s largest specialist perfume retailer, is set to captivate scent lovers with a groundbreaking pop-up experience, the UK’s first ever perfume-themed escape room, titled ‘Scent Unlocked’. Launching in celebration of National Fragrance Week, this immersive event will take place at 28 Cavendish Square from Thursday, 20th of March, to Saturday, 22nd of March 2025.
Official timings include:
Thursday 20th March – 10am – 17:30pm (Exclusive media and influencers)
Friday 21st of March – Saturday 22nd of March 10am – 16pm (General public)
The immersive experience is designed to take guests on a journey through the world of fragrance, the escape room experience will challenge participants to unlock scent-inspired puzzles while exploring four themed rooms dedicated to iconic perfume brands including Gucci, Marc Jacobs, BOSS, and Burberry. Along the way, attendees will have the opportunity to collect exclusive treats and deepen their appreciation for the artistry of fragrance.
The escape room will be open to the general public on Friday 21st and Saturday 22nd March, with tickets priced at £5, and available for purchase on Eventbrite. All proceeds from ticket sales will be donated to The Perfume Shop’s chosen charity, Alzheimer’s Research UK (Charity Number: 1077089), to support dementia research.
The Perfume Shop’s customer director Karen Harris said: “We are thrilled to bring a one-of-a-kind, multi-sensory experience to perfume lovers. Our goal is to celebrate the magic of scent while supporting an incredible cause close to our hearts.”
Spaces for this exclusive event are limited, and early booking is recommended. Media representatives are invited to an exclusive first look on Thursday, 20th March. The Perfume Shop Themed Escape Room Pop-Up is located at 28 Cavendish Square, London, W1G 0DB.
