KETTLE® has been announced as the Title Partner of the EuroHockey Championships 2027, with the landmark partnership seeing the event officially become KETTLE® EuroHockey EuroChamps27.
The new partnership marks a major milestone on the road to what promises to be one of the biggest international hockey events ever staged in the UK.
From 28 July to 8 August 2027, London will welcome 24 of Europe’s leading men’s and women’s teams, alongside Hockey ID, for 12 days of world-class competition, packed crowds and unforgettable moments.
And this will be a European Championship on a different scale.
The action begins at Lee Valley Hockey and Tennis Centre, where fans will be right on top of the action as the battle to reach the final stages unfolds. Then, for four huge days, the Championships move to The Twickenham Stoop, where Europe’s best will go head-to-head for a place on the podium and the chance to be crowned European Champions.
As Title Partner, KETTLE® will be at the heart of it all – working with England Hockey and EuroHockey to create a Championship that goes beyond what happens on the pitch, with a festival atmosphere and memorable experiences for fans, athletes, volunteers and communities.
And the quality on the pitch promises to be exceptional.
Back-to-back men’s World Champions Germany will be there, alongside Olympic and European heavyweights the Netherlands, Belgium and Spain. The women’s competition will feature Olympic Champions the Netherlands and World bronze medallists Belgium.
And it will be a true Home Nations affair, with England, Scotland and Wales all represented in both the men’s and women’s competitions – giving fans across Britain six teams to get behind as they battle Europe’s best in London.
With an expanded Championship format, up to six matches a day and some of the biggest names in world hockey competing in London, KETTLE® EuroHockey EuroChamps27 is being built to be the biggest and boldest edition of the Championships yet.
KETTLE® is part of Valeo Foods’ portfolio of much-loved brands, all united by a passion for supporting communities and creating meaningful connections with consumers. Whether through Barratt®’s support of British skateboarding or KETTLE®’s growing involvement in major sporting events, they are committed to backing initiatives that bring people together and celebrate passion, performance and enjoyment.
Michael Inpong, Chief Marketing Officer at Valeo Foods UK said: “We’re thrilled to become Title Partner of KETTLE® EuroHockey EuroChamps27 and to further cement KETTLE®’s place at the heart of major sporting events across the British summer.
“What really excites us about this partnership is what the Championships stand for. Men’s, women’s and Hockey ID teams will share the same stage, creating an event built around gender parity and inclusion – values that strongly resonate with us as a brand.
“KETTLE® is all about big flavours and bold experiences, so we love the ambition England Hockey has for this event. We’re looking forward to bringing that KETTLE® energy across both venues and helping create an unforgettable 12 days for fans, athletes and everyone involved.”
Rich Beer, CEO of England Hockey, said: “We are incredibly proud to have secured KETTLE® as Title Partner and to officially unveil KETTLE® ️EuroHockey EuroChamps27. It is a significant partnership for England Hockey and a major moment in our preparations.
“From the outset, our ambition has been to create a European Championship that feels big, bold and different – combining world-class hockey with brilliant fan experiences and taking our sport to new fans. In KETTLE®, we have found a partner that shares that ambition and wants to help us bring it to life.
“From the intensity of Lee Valley Hockey and Tennis Centre to the spectacle of Big Stadium Hockey at The Twickenham Stoop, we have a huge opportunity together to create an unforgettable 12 days of international sport in London.”
Tickets for KETTLE® EuroHockey EuroChamps27 go on sale on Thursday 17 September, alongside the much-anticipated fixture release, giving fans their chance to secure seats for 12 unmissable days of world-class international hockey in London.
