The nation’s number one parent-care brand, Tommee Tippee, has announced a first-of-its-kind partnership with the UK’s most trusted retailer, Boots Parenting Club at The Baby Show 2026 (6-8th March, Excel London). Together, the two brands will launch The Tommee Tippee Parenting Club House: a fully immersive, walk-through experience designed to empower parents with knowledge, confidence and practical support from pregnancy through to early parenthood.
Transforming Tommee Tippee’s stand into a life-sized home, The Tommee Tippee Parenting Club House: reflects the realities of everyday parenting – creating an intuitive space where parents can explore, learn and engage. The experience brings together expert support, product innovation and hands-on discovery, all under one roof.
At the centre of the experience are trusted healthcare professionals and parenting experts, offering face-to-face guidance, demonstrations and reassurance at every stage. By bringing expert advice directly to parents in an open, welcoming environment, The Tommee Tippee Parenting Club House aims to demystify early parenthood, answer real-life concerns and help families leave feeling informed, supported and confident for the journey ahead.
Designed as a real home, the stand features three immersive zones, each dedicated to a key stage of early parenthood:
- The Lounge offers a welcoming space for expert-led guidance, interactive demonstrations and hands-on activities. Health care professionals including nurses, midwives and health visitors will be available throughout the day, offering tailored advice and answering parents’ most pressing questions
- The Kitchen showcases Tommee Tippee’s feeding innovations, with live demonstrations of products including Perfect Prep Machines, bottles, wearable breast pumps and UV Sterilisers, helping parents build confidence in feeding from day one.
- The Nursery invites parents to explore sleeping and changing solutions through hands-on experiences with products such as baby monitors and nappy bins, supporting families through baby’s earliest routines.
Beyond product discovery, visitors can shop Tommee Tippee’s full range at exclusive show prices while still earning their Boots Advantage Card points. Interactive games and competitions will also run throughout the event, giving attendees the chance to win prizes while enjoying a fun, engaging experience.
The concept and execution of The Tommee Tippee Parenting Club House was spearheaded by leading shopper marketing agency, Sense.
For parents looking for further guidance on their parenting journey, Tommee Tippee will be sponsoring the educational stage at The Baby Show, hosting live talks from midwives and experts that debunk common parenting myths and empowering families with trusted, evidence-based advice.
Nat Kingswell, head of shopper marketing at Tommee Tippee, said: “We couldn’t be more thrilled to partner with Boots Parenting Club at this year’s Baby Show. Bringing together the UK’s number one parent-care brand and one of the country’s most trusted retailers means we can provide even more support for parents during this equally exciting and overwhelming time.
“The Baby Show 2026 is the perfect stage to bring this experience to life. We want to help parents feel confident, supported, and inspired at every stage of their journey, making this pivotal moment both reassuring and fun.
New and expectant parents can find The Tommee Tippee Parenting Club House at The Baby Show, Stand D20, located in the Excel Centre from 6th-8th March 2026. To purchase tickets, please visit the website here.
