To celebrate its 20th anniversary, TOMS is unveiling a first-of-its-kind release: a limited run of individually numbered Alpargatas in the brand’s nostalgic Cerulean Blue. Launching Tuesday, March 10, exclusively on TOMS.com, the Cerulean Color Drop marks a rare collector’s moment for the company, with just 200 pairs available in the U.S. and Canada and no plans for restocks or repeats.
The special-edition drop reimagines TOMS’ most iconic silhouette in the heritage blue that traces back to the brand’s origins. Inspired by the blue-striped logo influenced by the Argentinian flag — where the idea for TOMS first began — Cerulean has long been embedded in the brand’s visual identity. The color also arrives amid renewed cultural relevance, appearing on high-fashion runways and forecasted by trend authorities as a key shade of the year.
Each pair in the release is individually numbered and finished with nostalgic design details that nod to TOMS’ early days, including the original Animal Cracker print lining and a classic TOMS flag shoe bag included with every purchase. The drop spans women’s, men’s, and kids’ sizing, reinforcing the brand’s cross-generational appeal while maintaining its focus on timeless design and everyday wearability.
Founded in 2006 in Venice Beach, TOMS built its identity around the Alpargata, a simple slip-on that became synonymous with effortless style and purpose-driven business. Over the past two decades, the brand has expanded globally while maintaining its commitment to helping support children’s education, health, and well-being initiatives.
The Cerulean Colour Drop serves as both a celebration of that legacy and a forward-looking statement — blending nostalgia, scarcity, and cultural relevance into a single commemorative release.
The limited-edition Alpargatas will be available beginning March 10 at TOMS.com. Once sold out, the celebratory Cerulean Blue will not return.
