Too Good To Go, the world’s largest marketplace for surplus food, is launching a new initiative in the UK aimed at getting children aged 6 to 11 learn about food waste, its relationship with Climate Change, and how to avoid it in a fun and accessible way. Too Good To Go Next Gen is a free, downloadable education program designed to help mentors – whether parents, teachers, or caregivers – explore the topic of food waste with children through hands-on activities and games.
Sophie Trueman, country director UK & Ireland at Too Good To Go, says: “With over 500 million meals already saved from going to waste globally and over 45 million in the UK alone, Too Good To Go believes that engaging the next generation is critical to building a more sustainable future. By inspiring and empowering the next generation to fight food waste together, we can expand our impact for both people and the planet.”
Available on the newly launched Education Hub on Too Good To Go’s website, Too Good To Go Next Gen includes two engaging handbooks designed to help children understand and act on food waste:
- ‘What in the world is food waste?’ introduces children to what food waste is, where it comes from, and why it matters for the environment.
- ‘How to avoid food waste’ explores simple, everyday ways to waste less food, from smart storage tips to zero-waste recipes.
Both resources are free to download and can be used at home, in classrooms, or during extracurricular programs.
Too Good To Go Next Gen builds on the success of programs such as ‘Mon École Anti-Gaspi’ in France, which reached over 4,000 schools, and similar initiatives in Denmark. Now, for the first time, the program is available globally as one of the core offerings featured in Too Good To Go’s newly launched Education Hub, a digital platform designed to make learning about food waste accessible to everyone. Alongside Too Good To Go Next Gen, the Hub includes:
- The ‘Look, Smell and Taste’ initiative encourages consumers to trust their senses, looking, smelling, and tasting food that has passed its Best Before date before deciding to throw it away. By promoting this simple behaviour change, the initiative helps reduce household food waste caused by confusion around date labelling.
- Business Leaders of Tomorrow, a platform showcasing case studies from INSEAD and Copenhagen Business School, designed to inspire students and future leaders to build purpose-driven businesses that integrate sustainability into their core strategy.
Together, these initiatives empower people of all ages to take meaningful action against food waste, helping build a more sustainable present, and future.
