Very, the online retailer operated by The Very Group, has today unveiled its brand-new Spring/Summer 2026 sport campaign, ‘Very Ready To…’.
The new campaign is a multi-sport initiative designed to help empower people to feel confident when taking part in sports, while spotlighting head-to-toe looks from leading brands.
Set against the backdrop of a vibrant summer cityscape, the campaign captures real, relatable moments of movement woven into daily life. It reflects how sport fits into real routines, inspiring people to embrace activity during a summer of sport, without pressure or perfection.
‘Very Ready To…’ brings together running, training and football, reflecting the flexible, everyday ways people engage with sport. The multi-gender campaign showcases an accessible, style-led edit from leading brands including adidas, ASICS, New Balance, Nike, Salomon, Sweaty Betty and Under Armour – ensuring there is something for everyone.
Katie Kinchin-Smith, head of brand at The Very Group, commented: “With a huge summer of sports ahead of us, featuring the likes of the World Cup, Wimbledon and the Commonwealth Games, now felt like the perfect moment to create a campaign that not only feels uplifting, inclusive and free from pressure, but one that reflects how sport truly shows up in life.
“By celebrating small, everyday moments of movement, the campaign breaks down the idea that sport is only for the already active. Instead, it positions it as something open to everyone – built on confidence, not comparison.”
Looking more closely at the collection featured within the campaign, it showcases a fresh summer palette, pairing soft tonal pastels for an effortless, approachable feel with bold neon accents – a trend set to define the season – while bringing bursts of energy to the city backdrop. Whether blending into the rhythm of a morning crowd or standing out in a sunset session, the collection empowers customers to move on their own terms.
