Iconic international brand Victoria’s Secret has officially opened its new brand new flagship store at Derbion following a weekend of exciting giveaways and activities.
After signing a 10-year lease for a 5,712 sq ft space at the East Midlands shopping destination, the global lingerie, clothing and beauty brand’s new store offers visitors the chance to shop and discover a wide selection of Victoria’s Secret’s signature products.
The new space also features the much-loved brand’s full product line, including bras, lingerie, sleepwear, swimwear and the iconic fragrance collection.
Meanwhile, shoppers can enjoy access to PINK, Victoria’s Secret’s popular sister line, plus complimentary fittings with expert in-store Bra Fit Specialists.
To mark its opening Victoria’s Secret hosted a series of events with exclusive giveaways, in-store entertainment and free personalised services for visitors.
Beth McDonald, managing director at Derbion, said: “We’re absolutely thrilled to officially welcome Victoria’s Secret to Derbion. The arrival of Victoria’s Secret is testament to our progressive leasing strategy which continues to attract iconic brands that so many of our visitors know and love.
“We’re positive that Victoria’s Secret’s new store will be an extremely popular destination for shoppers across the whole region, helping to cement our place as the home of big name brands in the East Midlands.”
Nicola Reeve, head of retail at Victoria’s Secret, said: “We are pleased to be expanding our presence in Derby with the opening of this new permanent location at Derbion. Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations.
This new space at Derbion will allow us to serve more of our customers from across the East Midlands as well as draw in new visitors.”
