VusionGroup, the global leader in digitalization solutions for physical commerce, announces a strategic partnership with DM, Germany’s leading drugstore retailer, to deploy the innovative EdgeSense digital shelf platform, that integrates centralized communication, localization and connectivity as part of a phased rollout. This strategic initiative marks a significant step in DM’s digital transformation, designed to create added value for customers, store associates, and overall operations.
Powered by advanced IoT, Data, Computer Vision, and AI technologies, EdgeSense supports DM in streamlining processes, reducing operational complexity, and improving efficiency and the customer experience over time.
DM store associates will benefit from simplified daily tasks, including faster and more accurate product identification during order fulfillment, thanks to EdgeSense rollout. By leveraging intuitive shelf indicators such as LED guidance (pick-to-light), store employees can complete routine operations in less time, enabling them to focus on delivering the best service possible and enhancing customer satisfaction.
Furthermore, EdgeSense empowers DM associates with instant access to detailed product information through digital labels and mobile devices interactions. This capability enables store employees to respond quickly to customer inquiries, enhancing the overall shopping experience.
Approximately 70 stores are planned in the current phase, with around 20 stores already live to date, and additional deployments scheduled.
Roman Melcher, CIO of DM and managing drector of DMTECH, stated: “Our partnership with VusionGroup is rooted in a spirit of close collaboration. Together, we are exploring and developing use cases and digital solutions that accelerate our strategic transformation. This cooperation enables us to move forward in our digital journey while contributing to innovations that benefit both our teams and our customers.”
Andreas Rössl, Group CTO of VusionGroup, commented: “We are proud to support DM’s ambitious digital transformation. EdgeSense enables retailers to unlock new efficiencies, improve customer interactions, and achieve measurable operational improvements. This collaboration further underscores the value of intelligent digital solutions in shaping the future of commerce.”
“We are honored to partner with DM, one of Europe’s most admired and forward-thinking retailers” added Sébastien Fourcy, SEVP EMEA of VusionGroup. “This collaboration marks another milestone in our expansion into new retail verticals and strengthens our position across the key DACH and CEE regions. It is a significant step forward in the execution of our Vusion 2027 strategic plan, as we continue to enable leading retailers to accelerate their digital transformation.”
This deployment reinforces DM’s position as an industry leader in retail innovation and highlights VusionGroup’s ongoing commitment to driving the transformation of physical stores through cutting- edge digital technologies.
