Warburtons, the UK’s number one bakery brand, announces a new wave of product innovation, designed to delight consumers and bring new excitement to the bakery aisle.
Building on 150 years of baking excellence, the family bakery brand is bringing brand new introductions to both its core and gluten-free ranges this month. From elevating evening meals at home to meeting the demand for wider gluten-free options and more everyday family favourites, Warburtons has meticulously crafted these latest additions to recognise the dynamic shifts in consumer preferences and behaviours.
The new launches, which stay true to Warburtons values of elevated taste and quality, include:
Brioche: Addressing the demand for gourmet experiences at home, Warburtons introduces premium, rich and soft Brioche Hot Dog Rolls and Seeded Brioche Burger Buns, perfect for spring and summer BBQs and family meals at home. The Brioche range is now available in Tesco and will roll out to wider supermarkets throughout April, May and June. Brioche Hot Dog Rolls £2.50 RRP and Seeded Brioche Burger Buns £2.85 RRP.
Gluten-Free: Giving gluten-free consumers more choice for both lunch and evening meal occasions, Warburtons is introducing four new variants to its range including: Gluten-Free Soft White Flatbreads, Original Farmhouse Loaf, Tiger Farmhouse Loaf and Super Seeded Farmhouse Loaf. The Gluten-Free Soft White Flatbreads will be available to purchase throughout April in major retailers for RRP £3.00. The Original Farmhouse, Tiger Farmhouse and Super Seeded Farmhouse loaves will be available from 13th April at Morrisons and will roll out to wider supermarkets throughout August & September, RRP £2.90.
Loaves: A new 800g Seven Seeds Loaf, made with Toasted Linseed, Toasted Sunflower, Pumpkin, Millet, Poppy, Chia and Sesame has also launched exclusively in Sainsbury’s, RRP £2.00.
“For 150 years, our family has been passionate about making the best quality bakery products for the nation’s families,” said Jonathan Warburton, Chairman of Warburtons. “This year, we’re celebrating that heritage by looking forward, innovating to meet the changing tastes of consumers. We’re particularly excited to be entering new categories with our Brioche Rolls and Buns, as well as significantly enhancing our Gluten-Free range with more choice for every meal occasion. 150-years is a significant milestone for us, and it’s only fitting that we celebrate by giving our customers more of the quality and innovation they expect from our brand.”
For further product information visit www.warburtons.co.uk/products.
