Which? has announced the winners of its 2025 Which? Awards – awarding brands the coveted accolade as recognition of their dedication to providing outstanding products and services for consumers.
Winners of the 13 Which? Award categories were announced at an in-person ceremony in London today (21st May).
Which?’s expert judges whittled down top picks of brands going above and beyond for consumers in 13 categories ranging from home appliances to electric vehicles. As well as receiving a coveted Which? Awards trophy winners are entitled to use the Which? Awards winners logo across all marketing free for a year.
Like all Which? activities the awards are completely independent, brands cannot nominate themselves or influence award outcomes. Shortlists and winners are decided by a rigorous set of criteria including brand performance in Which? testing and surveys, reliability, analysis of provider data and results from investigations.
Anabel Hoult, Which? Chief Executive, said: ‘The Which? Awards celebrate brands that are truly providing outstanding products, services and value for consumers. This feels especially important as consumer budgets are often stretched, meaning every purchase is important and considered. I want to extend a huge congratulations to all the winners – they should be very proud of themselves as our standards are incredibly high.’
The consumer champion is well known for its independent expert advice and reviews, using rigorous standards to assess thousands of products and services, and calling out practices that prevent consumer harm.
Full table of winners and shortlist:
| Category | 2025 Winner | 2025 Shortlist |
| Which? Baby & Child Brand of the Year | Nuna | BeSafe, CYBEX, Nuna, Thule, Vtech |
| Which? Banking Brand of the Year | Nationwide | American Express, First Direct, Nationwide |
| Which? Best Value Appliance Brand of the Year | Beko | Beko, Haden, Hisense, Logik |
| Which? Customer Service Brand of the Year | Zest Car Rental | First Direct, John Lewis, NFU Mutual, Screwfix, Zest Car Rental |
| Which? Electric Car Brand of the Year | BMW | BMW, Genesis, Kia, Vauxhall |
| Which? Health & Personal Care Brand of the Year | Braun | Braun, Dyson, Lidl, Philips |
| Which? Home Entertainment Brand of the Year | Samsung | Bose, JBL, LG, Samsung, Sony |
| Which? Insurance Brand of the Year | NFU Mutual | LV=GI, NFU Mutual |
| Which? Renewable Installer of the Year | Kimbletech | Fusion Renewables Ltd, Kimbletech, So Go Solar Ltd, The Solar & Renewables co. Ltd |
| Which? Retailer of the Year | John Lewis | AO.com, Euronics, John Lewis, Richer Sounds, The Nursery Store |
| Which? Travel Brand of the Year | Trailfinders | Jet2, Liverpool John Lennon Airport, Saga Ocean Cruises, Trailfinders, Zest Car Rental |
| Which? Trusted Trader of the Year | LCM Flat Roofing | AJT Showers, Balhousie Glazing, Easystep Stairlifts, LCM Flat Roofing, Regal Kitchens |
| Which? Utilities Brand of the Year | Zen Internet | Octopus Energy, SMARTY, Talkmobile, Zen Internet |
