Food-Grown® supplement brand, Wild Nutrition is launching into its first major retail listing at Sainsbury’s and expanding its offering in Holland and Barrett. The launch into Sainsbury’s is Wild Nutrition’s first big four retailer, a major milestone for the business.
Available in 240 Sainsbury’s stores and online from the 22nd September with the launch of nine skus, Wild Nutrition’s Food-Grown® range includes Magnesium, Women’s Daily Multi Nutrient as well as the best selling ‘life stage’ supplements, the Pregnancy and New Mother Multi, Perimenopause Complex and Menopause Complex, providing a wide range of go to supplements to support women.
Shoppers at Holland and Barrett will also be able to pick up more of Wild Nutrition’s range with an additional five skus added to shelves. Since launching in 365 H&B stores in 2023, the expansion sees the wider range from Wild Nutrition now available starting with the top selling range of Pregnancy + New Mother Multi which can now be found in 700 stores.
Matt Hiscock, CEO at Wild Nutrition, says: “Demand for our Food-Grown® supplements continues to grow at pace. Consumers are doing their research and finding the evidence from scientific studies compelling: Food-Grown® nutrients are better absorbed and better retained. We’re delighted to be bringing our science-backed supplements to a new, wider audience at Sainsbury’s.”
“Our expansion with Holland & Barrett is affirmation that our supplements are meaningfully supporting customers’ wellbeing. By increasing our product range, we can support more women, more health goals and more life stages.”
Available from Sainsbury’s and Holland and Barrett with prices starting from £22.50.
