Wingstop UKI, the restaurant brand that doesn’t play when it comes to flavour, opens its first site in Derby today. To celebrate the highly anticipated opening, the first 100 people through the door will receive free chicken wings.
Located in Derbion Shopping Centre, Derby’s premier retail and leisure destination, the new 1,679 sq. ft site opens next to the Food Terrace on Level 2 and will host 70 covers. As the largest shopping centre in the East Midlands, Derbion will see Wingstop UKI join over 200 household name brands including over 30 eateries in the heart of the city centre.
Diners can expect the full menu of wings, tenders and burgers all cooked to order and hand-sauced-and-tossed in Wingstop UKI’s bold flavours. Milkshakes, freestyle drinks, Camden Town Beer, churros – as well as recently launched side option of corn – are also on offer.
Today’s opening advances Wingstop UKI’s ambitious growth plans, including the brand’s debut in Ireland and first site in Dublin. Wingstop UKI currently operates 88 sites across the UK and Ireland, employing over 3,000 people, with plans to grow to as many as 200 sites within the next five years.
The brand’s popularity is driven by its standout product and culture-led marketing that resonates with a younger audience. From music and fashion to sport, Wingstop UKI continues to build cultural relevance through authentic collaborations, events, and partnerships.
Chris Sherriff, CEO at Wingstop UKI, said: “Wingstop UKI expanded significantly last year and our new site in Derby is a continuation of that growth. The city has a great energy, and with Derbion standing out as the East Midlands’ go-to destination for shopping, food and leisure, it feels like the perfect home for us. A huge thank you to our amazing teams for making this happen and to everyone in Derby who’s already shown us support. We can’t wait to welcome diners, share our bold flavours with the city and become a real part of the local scene.”
