As part of Jamaican culture for nearly 200 years, J. Wray & Nephew today unveils Wray’s 43, a limited-release white rum crafted for full-flavour, easy-to-mix drinks. Bottled at 43% ABV, Wray’s 43 is a unique blend of unaged Jamaica white rum with notes of rich fruits, charred pineapple, and molasses. While inspired by the iconic Overproof, Wray’s 43 is not a diluted version but a distinct expression, offering a smooth, naturally sweet profile while retaining the bold character Wray & Nephew is known for.
Considered ‘a fresh way to Wray’, Wray’s 43 is now available exclusively through Booker for convenience store distribution and Amazon for direct consumer purchase (RRP £25*).
With its full-bodied character, Wray’s 43 is ideal for long drinks, pairing perfectly with mixers like pineapple juice, ginger ale or coconut water. The signature serve – Wray’s 43 & Pineapple – combines 25ml of Wray’s 43 topped with pineapple juice and garnished with either fresh pineapple or a lime wedge.
David Morrison, deputy master blender at J. Wray & Nephew, said: “The launch of Wray’s 43 is an exciting new exploration for us. We have listened to our community and are providing rum lovers with a fresh way to experience the tropical flavours of Jamaica rum whilst staying true to the product’s authenticity. Full-flavour guaranteed!”
With 200 years of rich heritage, J. Wray & Nephew has been an intrinsic part of Jamaican culture since its founding in Kingston in 1825. Wray & Nephew is synonymous with authenticity and craftsmanship, with all Wray & Nephew rums, including Wray’s 43, distilled and bottled in Jamaica, ensuring that every bottle delivers the true spirit of a Jamaica rum.
*Pricing is always at the discretion of the retailer
