Television broadcaster and content creator Zara McDermott is thrilled to unveil RISE Black Label, the latest evolution of her ready-to-wear brand. Following the success of the RISE foundation collection at F & F, Zara has expanded the line with her RISE Black Label, introducing elevated winter, everyday, and lounge fashion pieces. These designs feature luxurious fabrics and sophisticated details. In an exciting collaboration, New Look will be the exclusive online partner for Autumn Winter. Developed in partnership with Luminoso Brands, the innovative licensing and marketing arm of the Poeticgem group, RISE embodies a seamless blend of fashion-forward style and everyday comfort.
At the heart of the collection is the gym-to-brunch athleisure-inspired mix-and-match range, designed to seamlessly transition from activewear to casual, everyday outfits. This range embodies the modern woman’s need for versatile pieces that combine style, functionality, and comfort. The RISE Black Label collection is truly a wardrobe essentials line, offering timeless pieces that serve as the foundation of any modern wardrobe.
Each item is designed with versatility in mind, making them key staples that can be worn throughout the year, with a special focus on the winter season. A key feature of the collection is its carefully curated colour palette, which serves as the foundation for the brand and will continue to evolve and expand with each new season. Neutral tones and
timeless shades dominate the collection, offering a versatile range of colours that can
be mixed and matched effortlessly. This base palette ensures that every piece can be easily integrated into existing wardrobes while providing a cohesive look that can be built upon in future collections.
The design journey
Zara collaborated with a talented team of designers and together they have created signature pieces that embody easy-to-wear shapes, providing a foundation for effortless mixing and matching—a true testament to an essential everyday wardrobe. Key pieces include a supersoft snit and chunky true knitwear, Fashion athleisurewear in gym resistant soft stretch fabric. The collection mixes different weight fabrics for ease of cohesive layering.
Fabrics & palettes
RISE boasts super-soft fabrics, including modal mixes and butter-soft Spandex that feels like a second skin. The easy-to-match neutral colour palette, ranging from dark blacks to soft neutrals, allows for seamless integration across the collection. The brand’s DNA revolves around comfort, featuring silhouettes designed for easy outfit building, layering, and an overall sense of ease.
Recognizing the diversity in body shapes, RISE is available in sizes ranging from 8 to 22. The Black Label collection of RISE focuses on creating a harmonious balance between daywear, nightwear, and loungewear, reflecting the modern trend of seeking comfort without sacrificing style. Whether you’re stepping out for errands or settling in for a cosy evening at home, RISE offers pieces that make you feel effortlessly chic and supremely comfortable.
Zara McDermott on RISE: “Creating Rise Black Label has been a dream and vision since Rise was born back in 2022. After the fantastic response to our white label this year, I am excited to launch the Black label which has enabled us to elevate styles and fabrics. We’ve been adventurous with shapes and cuts, but kept it tonal so you can still mix and match pieces. Some of our core fabrics have been elevated further, and I’m so excited for people to be able to feel the love that has gone into carefully selecting these. We are incredibly proud to announce New Look as our first online retail partner; I’m a huge fan of the brand and how their clothes cater for so many on all levels. I know that Rise will sit so well as part of the New Look family and I am incredibly grateful to have them as part of the Rise journey.”
Sarah Betts, commercial director at New Look, commented: “New Look is proud to be the exclusive online stockist for Rise Black Label, the brand fits perfectly with our mission of offering inclusive and stylish options for all women. The collection features comfort and fashion-forward designs and Zara’s vision for the brand really resonates with our customer’
Discover the first drop of RISE Black Label ONLINE at Newlook from 12th of November. Prices range from xxx to xxx. Zara will also be at Newlook, Trafford centre store on 15th November showcasing the collection with a Rise pop-up area.
