BEAUTY PIE has released its 2024 Beauty Trends Report, and it reveals the top 10 beauty trends that ruled in 2023, as well as the hottest skincare, makeup, hair, body and wellness, and nail trends that are set to be everywhere in 2024.
Now in its second year, experts at the luxury beauty buyer’s club, BEAUTY PIE, analysed millions of data points for over 300 different trends to create the report, and it reveals press on nails, Barbie makeup and heatless waves are three of the biggest trends that shaped the world of beauty in 2023. Looking ahead to 2024 – The Scandi hairline, preppy bob and espresso makeup all feature in the top 10 biggest trends for the new year.
2023’s biggest beauty trends
BEAUTY PIE analysed the popularity of different trends on social media platforms and Google to discover the biggest trends of 2023 – combining the total number of TikTok views, Instagram posts, Pinterest boards and the annual search volume on Google over the past 12 months for each trend.
Press on nails have come a long way since they were last popular in the late noughties and with almost 8 billion total engagements, they’re the number one biggest beauty trend of 2023 according to the study.
The temporary nail art trend quickly sky-rocketed in popularity after Kim Kardashian revealed on Instagram that her iconic stiletto-shaped French mani was all thanks to artificial ‘stick-on’ nails. Since then, the nail trend has been popping up on perfectly manicured hands around the world and has even been spotted on the runways of global fashion weeks.
Curtain bangs, with over 4.2 billion engagements is the second biggest beauty trend that’s been everywhere this year, and just behind, with 3.1 billion engagements, is glass skin. Other trends in the top 10 include microneedling, lymphatic drainage, ceramides and faux freckles.
Top 10 Biggest Beauty Trends of 2023
- Press On Nails – 7,907,169,916 total engagements
- Curtain Bangs – 4,214,738,547 total engagements
- Glass Skin – 3,101,564,216 total engagements
- Microneedling – 1,710,737,723 total engagements
- Chrome Nails – 1,504,317,315 total engagements
- Barbie Makeup – 1,200,762,049 total engagements
- Heatless Waves – 1,100,086,904 total engagements
- Lymphatic Drainage – 1,001,693,834 total engagement
- Ceramides – 688,556,835 total engagements
- Faux Freckles – 608,406,040 total engagements
2024’s biggest beauty trends
To discover the ingredients, products, techniques, and approaches that will be trending in 2024, BEAUTY PIE’s research team tracked and analysed Google search volume for hundreds of new trends. By calculating the total number of Google searches over the past six months and comparing it to the previous six months, the beauty experts have revealed which ones are seeing the biggest spike in popularity in the run-up to 2024.
The Scandi hairline is the top trend that BEAUTY PIE experts expect to see everywhere next year. Made popular by the likes of Matilda Djerf, the colouring trend involves adding lightener onto the hair that naturally falls onto your face. The result? Better framed features and an instant pop of colour to give that Scandi cool glow. Google searches for Scandi hairline have surged by 6,748% ahead of 2024, so it’s definitely one to watch.
Other hair trends also dominate the top 10 – in fact almost half of the trends in the ranking are related to hair styles. The butterfly bob has seen popularity spike by 466%, interest in the preppy bob has increased by 311% and vanilla chai hair has also seen a 257% surge in Google searches ahead of 2024.
Cherry cola lips (+2,215%), espresso makeup (+678%) and balletcore makeup (+253%) are three makeup looks in the top 10, and chocolate milk nails (+1,350%), lavender chrome nails (+369%), and milk bath nails (+286%) are three nail trends that are set to influence 2024.
Top 10 Beauty Trends in 2024
- Scandi Hairline +6,748% (increase in Google searches compared to 6 months ago)
- Cherry Cola Lips +2,215%
- Chocolate Milk Nails +1,350%
- Espresso Makeup +679%
- Butterfly Bob +466%
- Lavender Chrome Nails +369%
- Preppy Bob +311%
- Milk Bath Nails +286%
- Vanilla Chai Hair +257%
- Balletcore Makeup +253%
2024’s biggest skincare trends
Look out salicylic acid – there is a new ingredient in town. Skincare ingredient Ectoin is revealed as the biggest skincare trend for the year ahead, promising supple, hydrated complexions for all. The experts at BEAUTY PIE also found that hard-working SPFs will lead the way in 2024, as spray SPF, Vitamin C sunscreen and Ceramide-boosted formulas all feature in the top 10 biggest skincare trends.
Top 10 Skincare Trends in 2024
- Ectoin Skincare +163%
- Skin Streaming +138%
- Spray SPF +90%
- Ginseng Cleansing Oil +89%
- Strawberry Serum +57%
- Reverse Skincare +57%
- Vitamin C Sunscreen +53%
- Bio Retinol +47%
- Ceramide Sunscreen +42%
- Hypochlorous Acid +39%
2024’s biggest makeup trends
Browns are in, beauty fans. In fact, five of the top 10 biggest makeup trends for next year all focus on cream-brown tones. Cherry cola lips claim the top spot with Google searches increasing by 2,215%, followed by espresso makeup, toffee makeup, the ultimate noughties’ throwback – concealer lips, and honey lips are also in the list.
Blushing beauties are also key for next year, with red, coral and bold blush all seeing a huge rise in Google searches as we head into the New Year.
Top 10 Makeup Trends 2024
- Cherry Cola Lips +2,215%
- Espresso Makeup +678%
- Old Money Makeup +149%
- Eyebrow Extensions +113%
- Toffee Makeup +70%
- Concealer Lips +42%
- Red Blush +34%
- Coral Blush +23%
- Honey Lips +18%
- Bold Blush +17%
2024’s biggest hair trends
2024 will be the year of the bob. Three bob haircuts make the top 10 – the butterfly bob claims second place, followed by the preppy bob in third, and the Italian bob is eighth. Looking specifically at colours, vanilla chai, latte and caramel tones will be the trending colours for the year ahead, claiming fourth, fifth and 10th place in the top 10 biggest hair trends in 2024.
Top 10 Hair Trends 2024
- Scandi Hairline +6,748%
- Butterfly Bob +467%
- Preppy Bob +311%
- Vanilla Chai Hair +257%
- Latte Hair +204%
- Cherry Cola Hair +152%
- Low Maintenance Layers +70%
- Italian Bob +34%
- Hyaluronic Acid Shampoo +32%
- Caramel Balayage +31%
The biggest nail trends for 2024
The research shows chrome is here to stay, with lavender chrome nails seeing a popularity increase of 369%, oyster nails have gone up by 161% and nude chrome nails have increased by 128%. The classic French mani also features, but with a twist, as neon French tips, metallic and double French tips all appear in the ranking.
Top 10 Nails Trends 2024
- Chocolate Milk Nails +1,350%
- Lavender Chrome Nails +369%
- Milk Bath Nails +286%
- Neon French Tip +189%
- Oyster Nails +161%
- Nude Chrome Nails +128%
- Balletcore Nails +109%
- Pistachio Nails +107%
- Metallic French Tip +45%
- Double French Tip +45%
The biggest body and wellness trends for 2024
Serum deodorant is formulated with AHAs to help with odour, but also brighten the darker underarm area, and it’s the biggest body and wellness trend that’s increasing in popularity the most ahead of 2024 – it’s also not the only revolutionary deodorant to make the list, as whole body deodorants also feature, in fifth place. Elsewhere in the top 10, other body care trends like pheromone perfume, fake tan freckles, beetroot gummies and microinfusion feature in the ranking.
Top 10 Body and wellness Trends 2024
Serum Deodorant +172%Body Shimmer Oil +158%Pheromone Perfume +77%Fake Tan Freckles +77%Whole Body Deodorant +71%Body Microneedling +69%Silicone Body Scrubber +64%Beetroot Gummies +55%Rice Scrub +55%Microinfusion +48%
