Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has invested over £650,000 in its new White Rose Leeds store and has introduced the shopping centre’s first TAG Heuer Boutique.
Beaverbrooks unveiled its brand new store and adjoining TAG Heuer Boutique, situated in Leeds’s bustling White Rose Shopping Centre, on Thursday 16 March. The dedicated boutique will provide shoppers with access to a selection of the luxury Swiss watch brand’s most anticipated launches and heritage pieces.
With its extensive diamond and bridal jewellery offering, Beaverbrooks’ team of experts will assist customers with those extra special engagement and wedding ring purchases in a private consultation area, positioning Beaverbrooks as a true diamond and wedding destination in White Rose Shopping Centre.
Shoppers will be able to browse Beaverbrooks’ exceptional own brand diamond range, including ‘Beyond Brilliance‘- exclusively designed for Beaverbrooks’ 100th Birthday and the only diamond cut of its kind in the world. And ‘Essence’ – the retailer’s newest diamond jewellery collection, which has a breathtaking sparkle and a story behind every single design.
Beaverbrooks will also be the only stockist of ‘Hearts On Fire’ diamonds, and Canadian diamond brand ‘Maple Leaf’ – a unique offering that isn’t available anywhere else in White Rose Shopping Centre.
On top of its extensive collection of diamonds, jewellery, and TAG Heuer watches, the new 1,993 sq, ft retail space will also house an impressive bridal collection, and bespoke shopping areas for Longines and Gucci watches & jewellery. Other brands available include RADO, Raymond Weil, Tissot, Boss, Armani, Garmin, Vivienne Westwood and Michael Kors.
With around 850,000 shoppers visiting the White Rose Centre each month, expanding to a new prime location will see Beaverbrooks cement its position as a leading diamond, watch and jewellery destination in the shopping centre and wider region.
Boasting 83 stores across the UK, the national jeweller has continued to expand its luxury offering over recent months – the new TAG Heuer Boutique is the 11th addition to the Beaverbrooks portfolio and will create two new jobs in the area.
Anna Blackburn, managing director at Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in White Rose Shopping Centre, which is the perfect location for the new boutique, and will complement our refurbished store.
“In addition to a new luxury watch experience, we are excited to give shoppers access to our team’s diamond and bridal expertise through a dedicated consultation area. We’re confident the new store will be popular with customers – both local and further afield – and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”
Sharon Crowther and Julie Gardiner, joint store managers at Beaverbrooks White Rose, said: “Our team is so excited to be part of the first TAG Heuer boutique in the White Rose Shopping Centre and we look forward to continuing to demonstrate our expertise and providing the very best service to our customers. The new boutique will offer an elevated, luxury experience, so we’re pleased to be able to officially open our doors and welcome new and existing customers.”
Rob Diver, managing director – UK & Ireland at TAG Heuer, said: “It is a pleasure to continue our growth and increased levels of visibility in Leeds with our long-standing partner Beaverbrooks. We are delighted to mark the opening of this new boutique in White Rose Shopping Centre and to showcase the best of TAG Heuer to a new market.”
The refurbished store and new boutique are now open in the White Rose Shopping Centre. To view Beaverbrooks’ and TAG Heuer’s full collections, visit www.beaverbrooks.co.uk.
