Healthy meals challenger, The Gym Kitchen, is continuing its super-charged NPD stream, expanding its high protein Food-to-Go offer in Tesco – with three NEW SKUs landing this month. The brand is also rapidly gaining traction across other major retailers and fixtures, with three incremental frozen meal lines launching across Sainsbury’s nationwide and its High Protein Instant Noodle Pots hitting Tesco.
The NEW Gym Kitchen Food-to-Go range includes BBQ Chicken Pasta, Chicken Katsu Wrap and Chicken Tikka Bites, tapping into lunchtime and snacking occasions, with a nutritious, high protein offer to fuel active lifestyles.
Chicken Tikka Masala, Chicken & Chorizo Paella and Meat Feast Pasta will join the existing The Gym Kitchen frozen meal range in Sainsbury’s and High Protein Instant Noodle Pots will be available in Tesco from 8th July, following their debut in Asda just two weeks ago.
The brand is supporting the latest Food-to-Go launches with a national outdoor campaign, centred around health, taste and convenience for summer.
Innovation is a major part of the brand’s growth strategy, bringing a broader target of healthy foodies into The Gym Kitchen offer across different meal occasions.
Founder, Segun Akinwoleola, said: “Expanding The Gym Kitchen proposition across multiple categories is central to our mission to make healthy, wholesome high protein options accessible to everyone and we want to thank all our retail partners for their support in making this happen.”
The Gym Kitchen NEW Food-to-Go in Tesco
- BBQ Chicken Pasta -280g (RRP: £2.85)
- Chicken Katsu Wrap – £3.00
- Chicken Tikka Bites – 45g (RRP: £1.30)
The Gym Kitchen Instant High Protein Noodle Pots in Tesco
- Chicken & Mushroom
- Curry
RRP £1.50 for 64g
The Gym Kitchen Frozen Meals in Sainsbury’s
- Chicken Tikka Masala
- Chicken & Chorizo Paella
- Meat Feast Pasta
RRP: £2.50 for 400g
