Luxury resale platform Sellier has announced an exciting expansion of its partnership with British retailer FLANNELS. Building on their existing collaboration and in-store presence, Sellier is set to open a permanent retail space in FLANNELS’ Sheffield location at the iconic Meadowhall Shopping Centre. This comes after the remarkable success of permanent concessions in Belfast, Liverpool, and Glasgow.
Sellier previously partnered with FLANNELS in late 2023 to open two exclusive seasonal popups in their Glasgow and Liverpool stores, both of which have now been made permanent fixtures, as well as launching a permanent concession in Belfast, bringing a unique physical luxury resale shopping experience to new regional customers. Whilst historically, major retailers have focused their luxury resale efforts on London, the success of these pop-ups points towards a growing demand for rare luxury in regional parts of the UK.
Following the strong performance of the Belfast concession, FLANNELS and Sellier have partnered
to bring a new space to FLANNELS’ Sheffield flagship store The new location will showcase a curated selection of rare handbags and accessories from prestigious brands like Chanel, Hermès, Dior, and Louis Vuitton. This exclusive collection has been handpicked by Sellier’s co-founder, Hanushka Toni, in collaboration with FLANNELS.
Co-founder & CEO of Sellier, Hanushka Toni, comments, “We’re excited to join forces with FLANNELS for the third time, building on the success of last year’s pop-ups and our Belfast concession. This collaboration underscores the growing demand for luxury goods in regional areas and brings attention to the shifting e-commerce landscape, where brands must embrace the importance of brick-and-mortar stores. FLANNELS has been at the forefront of this movement, making luxury superbrands accessible to customers across the UK without the need for extensive travel. Together, we aim to drive a broader shift toward making luxury more accessible for all, and we’re eager to expand our footprint in the luxury resale market.”
The Sellier x FLANNELS concession in Sheffield is located in the Meadowhall Shopping Centre, a prime retail space for the brand. Each pre-loved item for sale by Sellier is meticulously inspected by a team of in-house authenticators as well as via AI authentication technology from Entrupy to confirm credibility.
