Jack Daniel’s is stepping into the world of streetwear, by launching a groundbreaking collaboration with British fashion icon Parisa, aka BadKidHQ.
The world-famous whiskey brand is putting its most stylish foot forward by introducing a limited-edition run of Jack Daniel’s Tennessee Honey inspired cowboy boots, with a British countryside twist. Jack Daniel’s has become synonymous with the country lifestyle thanks to over a century of vibrant history. With its roots in Tennessee, Jack Daniel’s has inspired and celebrated creators around the world.
From Cowboy Couture to Dallas Cheerleaders, 2024 has rallied an army of country-curious style seekers across the UK, with the trend showing no signs of slowing down. In fact, the market for Cowboy Boots is expected to grow by a rate of 5% from 2020 – 2027[1], and social fashion rental app By Rotation has reported an uplift for Western inspired rentals by 180% over the last three months alone.
With Cowboy Core set to continue to dominate the UK fashion-set’s wardrobe this Autumn/Winter, Parisa’s creative vision seamlessly blends the boldness of the classic Americana style with a sweet and distinctive British twist. Crafted with the same meticulous attention to detail as the Jack Daniel’s Tennessee Whiskey original blend, the ‘Tennessee Honey boots’ take inspiration from the brand’s unique honey liqueur, for a one-of-a-kind style which is unmistakably Jack.
Featuring honey-coloured accents and warm, golden tones that reflect the rich, flavour profile of the liquid, the instantly recognisable Jack Daniel’s Honey Bee, and intricately embroidered florals picked straight from the British countryside, the Jack Daniel’s ‘Tennessee Honey boots’ offer a uniquely smooth, sweet style with a taste of the unexpected. These boots are made for walking but when it’s time to put your feet up, a flash of the Jack Daniel’s logo engraved on the sole of the boot adds a subtle nod to the brand.
Parisa, says: “Jack Daniel’s has been my celebration drink of choice my whole adult life, so working with the brand was an absolute must for me, and such an incredibly exciting journey. Jack Daniel’s makes me think of Rock and Roll mixed with that Southern laid-back style. We wanted to capture that essence of the brand’s heritage, while putting a fresh, contemporary twist into the design, in a way that combines western flair with modern streetwear. I’m so excited for fans like me to finally see what we’ve been working on and invite them to look good while sipping on Jack Daniel’s Tennessee Honey when they step out this Autumn. I’ll be pairing my boots with a jumper, jorts and a leather jacket – my go-to autumn look!”
The Jack Daniel’s Tennessee Honey boots showcase the seamless fusion of flavour and fashion. In lock-step with streetwear-loving Brits, Jack Daniel’s and Parisa want to share their passion for sustainability through the collaboration, with the limited-edition boots ethically designed and hand-crafted by independent producer, Into Gaia.
Available in women’s UK sizes 3-8, the boots will be exclusively available for rent through leading luxury fashion rental platform By Rotation, allowing fashion enthusiasts to get their hands on this exclusive piece with a minimal environmental footprint. Each rental will cost just £48 and will be complemented by a bottle of the unique honey liqueur to enhance the fashionable experience.
Rental will include unlimited wear of the boots for minimum 4 days, as well as postage and cleaning fees, plus a £28 donation (the average price of a bottle of Jack Daniel’s Honey) to British Honey Bee conservation charity, British Beekeepers’ Association*.
“Just in time for Autumn, we’re excited to bring Jack Daniel’s Tennessee Honey inspired cowboy boots to the By Rotation app. By Rotation is thrilled to be a part of such an exciting campaign and I look forward to seeing our vibrant Community style and take the boots out for a spin, all whilst also reducing their environmental impact on the planet by sharing with each other” – says By Rotation Founder & CEO, Eshita Kabra
Renter’s time with the ‘Tennessee Honey boots may be short but sweet, but Rotators can hold on to a bit of that Tennessee history by keeping the exclusive charm which comes with every pair. Inspired by the rising popularity of bag charms – which have seen an 48% increase in Google searches in the last quarter – each pair of boots will include a charm which can be detached and kept by the wearer to style and accessorise with. Crafted using the same artisan techniques from the buttery leather as the boots, these exclusive charms are inspired by the ‘Tennessee Honey Boots’ design and the new Jack Daniel’s Tennessee Honey look and feel, to become the accessory that keeps on giving even after you’ve hung up your boots.
“Jack Daniel’s Tennessee Honey, which launched in the UK in 2012, is the OG of the prevalent flavoured spirits we see today, known and loved for its one-of-a-kind taste” says Eduardo Toledo, head of Jack Daniel’s UK. “The Western trend has taken Britain by storm and Jack Daniel’s – a spirit that has inspired Country Music for decades – is riding the wave with fearless style. We’re excited to introduce Jack Daniel’s Tennessee Honey to a fresh audience in a way that defies expectations and celebrates classic Americana with British culture, connecting with a new generation of fashion-conscious individuals who appreciate bold choices .”
For more details or to hire the Jack Daniel’s x Parisa Tennessee Honey Boots, visit www.byrotation.com
