Arctic Coffee, the UK’s leading independent chilled coffee brand, is expanding its dominant take-home range with the launch of the UK’s first 1L Vanilla Latte Iced Coffee. Set to hit shelves in Morrisons and Tesco from March, this latest addition reinforces Arctic Coffee’s position as a category innovator, continually responding to consumer demand for more flavour variety in the take-home format.
This launch comes off the back of the limited edition 330ml range, which saw consumers flock to the aisles to grab a taste of Arctic Coffee Vanilla Latte. The brand has cemented its position as a market leader, capturing an impressive 70% share of the take-home chilled coffee sector by volume in grocery. This dominance highlights the brand’s commitment to innovation, accessibility, and great-tasting coffee, driving category growth and fostering strong brand loyalty.
Jo Taylor, brand manager at Arctic Coffee, commented: “We know consumers love our iced coffee, and our 1L range has been a major driver of take-home category growth. The introduction of Vanilla Latte 1L is another example of how we’re ensuring shoppers have the variety they crave. It’s all about making great coffee more accessible, more indulgent, and more exciting.”
The Vanilla Latte 1L (RRP £2.20) launch will be supported by digital, social, and in-store activations, ensuring strong visibility and engagement with chilled coffee fans nationwide.
