March sees the launch of two brand new products delivering on innovation and indulgence for younger consumers
The UK’s leading independent chilled coffee brand – Arctic Coffee – is once again setting the pace in category innovation with the launch of its new sub-brand, Arctic Frappe. Landing on shelves in March, the range introduces two indulgent, trend-driven flavours: Caramelised Biscuit – a category first – and the rich, creamy Chocolate Fudge.
Both available from March 3rd in Tesco and Morrisons, these brand-new chilled coffee products are made at the Devonshire based Crediton Dairy, and bring a thick, creamy, and delicious twist to the category.
In a first within chilled coffee, the new range introduces the much-loved and on-trend Caramelised Biscuit flavour (RRP £1.40) offering a rich, flavour-packed drink with a satisfying caffeine kick. Complementing this is Chocolate Fudge (RRP £1.40), a thick, fudgy coffee ideal for those craving a smooth, sweet, and chocolatey pick-me-up.
This range extension directly responds to Gen Z consumers, the driving force behind the category, who crave indulgent and innovative coffee experiences. With over half (53%) of Gen Z shoppers enjoying RTD chilled coffee at least once a week[i] – and 43% indulging twice weekly[ii] – this expansion delivers exactly what they crave. The launch of two brand-new products equips retailers with even more opportunities to meet rising demand and capitalise on this fast-growing trend.
Commenting on the launch, brand manager at Arctic Coffee, Jo Taylor says: “With the launch of Arctic Frappe, we set out to shake up the chilled coffee sector with something fresh, exciting, and undeniably indulgent. We saw an opportunity to create an iced coffee that speaks directly to younger Gen Z consumers – those who love experimenting with new flavours but also need products to be accessible and affordable in mainstream retail. Arctic Frappe delivers exactly that: fun, indulgent iced coffee moments anytime, anywhere.
This launch marks a major step in Arctic Coffee’s growth, expanding the RTD iced coffee with more variety and flavours. The Arctic Frappe range is bold, playful, and unapologetically indulgent. This is reflected in our standout branding, innovative pack formats, and new flavours, offering something fresh and exciting for younger iced coffee lovers.”
At 330ml, both products will appear on shelves in March with more major listings to come later this year. The launch will be supported by a media plan that covers digital, social and in-store activations. It will also be central to Arctic Coffee’s consumer sampling event this summer which hits major cities across the UK.
