For generations, Clarks has been a trusted part of back-to-school traditions for families across Britian renowned for unrivalled comfort, durability, and quality since 1825. This summer, Clarks unveils its new Back to School range, featuring 70% new product lines at the lowest prices in a decade —starting from just £25!
Underpinning the Clarks 2025 Back To School campaign slogan, Quality You Expect, Prices You Didn’t, the new collection reflects Clarks’ commitment to making high-quality school shoes more accessible for families across the UK.
This change follows a consumer survey conducted in December 2024, which found Clarks rated higher than all competitors for quality and fit. However, 24% of respondents said they didn’t purchase school shoes from the brand in 2024 due to a perception that the shoes were too expensive.
Clarks has responded with a reimagined offer—not just in price point, but in style, choice, and relevance. The updated collection features on-trend silhouettes, colourful and triple-black trainers, accessories, and even school uniforms offering more variety and value than ever before.
One parent shared in the survey: “Now kids can wear black trainers to school, and it’s been a game-changer. My kids are happy because they get to wear something comfortable and stylish, and I’m happy because it meets the uniform rules.”
Dawn Porto, Clarks’ global head of product, commented: “We’re incredibly excited about this year’s Back to School launch. We’ve listened carefully to our customers—they asked for affordable pricing, trend-led designs, and the same trusted quality. We’ve delivered on every point.”
Despite lowering prices to the most affordable in over ten years, Clarks continues to remain the UK’s number one footwear brand for quality and fit. Its kids’ school shoes—proudly described as ‘built to last’—are made with premium materials for durability that stands up to daily wear and tear. The 2025 Back to School range also introduces advanced features including ultra-breathable fabrics, flexible soles, cushioned support, and lightweight construction—ideal for active kids on the go.
This year’s Clarks school shoes include:
- Dance Beam – A classic Mary Jane with bow detail, this shoe combines sleek style with practical, school-ready features. Black leather with padded collar for comfort from just £25
- Dance Wish – Another classic Mary Jane, it’s sleek, simple and the perfect choice for school. Leather with padded comfort support and available in black patent and black matt leather options £25
- Crafton Move – A new kids trainer style for 2025, modern silhouette for perfect play. Machine washable. Mud, mess, mayhem? Pop them in the wash and they’re good to go, from just £25
The Clarks Back to School campaign will launch in July with national TV advertising set to air from 21st July. The school range is available now at Clarks stores, www.clarks.com and selected wholesale partners, starting from just £25.
