Stripe & Stare names female health charity Lady Garden Foundation as its official charity partner for 2026, marking the beginning of a year-long collaboration focused on raising awareness and funding for gynaecological cancers.
The partnership launches ahead of International Women’s Day with a limited-edition collection and a simple invitation to start talking. “What Do You Call Yours?” encourages women to share the names they use for their intimate parts, sparking conversation around gynaelogical cancers, breaking taboos and getting real about vaginal health.
Let’s face it: vajayjays, poonanies, fou fous – we’ve all heard them, and we’ve probably used them. But it’s time to go beyond the laughter. Through open dialogue, shared stories, and community support, this campaign shines a spotlight on Lady Garden Foundation’s vital work improving the outcomes of gynaecological cancers through awareness, education and research.
The collection
The limited-edition collection is more than just underwear. It’s a conversation starter, a show of support for Lady Garden Foundations lifesaving work. For Stripe & Stare, it’s about doing something practical with its platform.
Launching Thursday, 5th March, the collaboration features a nine-piece limited edition underwear and sleepwear collection that’s as bold as the campaign itself. Think spring florals and playful knickers with contrasting lace trims. The collection spans a striped pyjama set in Stripe & Stare’s signature TENCEL™ Micro Modal fabric, as well as the original knicker, thong, women’s boxer, bralette, lace cami and two knicker four-packs. At Stripe & Stare the focus has consistently been on celebrating comfort, confidence and the things that make women feel good inside and out.
Importantly, 20% of sales from the collection will be donated directly to the Lady Garden Foundation. The partnership will run throughout 2026, supporting education, awareness and fundraising initiatives beyond International Women’s Day.
Why it matters
Many of these gynaecological cancers are significantly treatable when caught early, but 78% of women don’t know that there are five gynaecological cancers or their signs and symptoms. Lady Garden Foundation has been a trailblazer in education and awareness of gynaecological cancers and their signs and symptoms, improving early detection and prevention. By pairing their advocacy with Stripe & Stare’s bold brand voice, “What Do You Call Yours?” makes honest conversations feel less awkward and supports women.
A shared mission
“We believe comfort starts with confidence – and confidence starts with conversation,” said Katie Lopes, co-founder of Stripe & Stare. “If we can say the word ‘vagina’ without whispering, giggling, or apologizing, we’re already making progress.”
Jenny Halpern Prince MBE, co-founder and CEO of Lady Garden Foundation, added: “On International Women’s Day, we’re proud to partner with Stripe & Stare to shine a spotlight on gynaecological cancers, a critical area of women’s health that has been overlooked for far too long. Every day in the UK, more than 60 women are diagnosed and around 21 lose their lives, despite many of these cancers being preventable or far more treatable when caught early.
At Lady Garden Foundation, our mission is to drive earlier diagnosis through education, awareness and open conversation. We know that when women are informed, empowered and supported to recognise symptoms and attend screening, lives are saved.
This collaboration is about breaking stigma, accelerating prevention and creating real, systemic change in how gynaecological health is understood and prioritised. Together with Stripe & Stare, we’re building a movement that ensures no woman feels ignored, embarrassed, or left in the dark about her health.
