Hamleys launches spectacular summer activities across July and August

The Summer Sun always shines on Hamleys and the school holidays will be extra-special this year with its biggest ever programme of events, experiences and free entertainment to put its famous stores at the top of the Family Days Out lists. 

The unrivalled six-week action packed schedule across the Regent Street and Westfield stores includes dozens of free daily events, immersive performances, special demonstrations and very special character meet and greets and takeovers with Bluey, Peter Rabbit, Paddington and Dolorus.

Why not join the Harry Potter birthday celebrations, try a special slime workshop in our new Gootopia area on the 3rd Floor or hop on London’s coolest new bus tour? This is no ordinary sightseeing experience – the Hamleys bus brims with colour, theatre and excitement with flags, bubbles, live hosts, onboard entertainment taking in some of London’s most iconic landmarks before concluding at the world-famous toy store. Key landmarks include St Paul’s Cathedral, The Tower of London and Tower Bridge and Big Ben & the Houses of Parliament Visit London: Hamley’s Sightseeing Bus Tour/

Keane Herman, Head of UK Retail at Hamleys says “From magical character meet and greets with Bluey, Paddington and Peter Rabbit, to Harry Potter birthday celebrations, slime workshops and our incredible new bus tour, we have truly pulled out all the stops this summer. Hamleys has always been so much more than a shopping experience, it’s a destination where memories are made and imaginations run wild. We cannot wait to welcome families through our doors.”

Special Hamleys Days

11 June – 21 July – Special window display from The Puppet Company – Regent Street  

18/19 July – Peter Rabbit Takeover – Regent Street

22 July – Martinelia Glow Up Make Up event – Regent Street 

31 July – Harry Potter’s Birthday Celebration – Regent Street 

1-2 August – Bluey Takeover – Regent Street